Technological Leadership
Developing capabilities in an area of technology that are difficult or impossible to match. This may include intellectual property such as patents and trade secrets.Brand
A brand that becomes ingrained in the culture of the new market. For example, the first brand of snowboard may garner a certain amount of respect and esteem by enthusiasts of the sport.Resources
Securing scarce resources that make it difficult for others to enter your market. This is similar to the advantages of traditional monopolies such as railways whereby it is extremely difficult for a new competitor to enter the market as the land required isn't available.Switching Barriers
The first firm in a new market is sure to capture most of the initial customers. Such customers may be reluctant to switch or they may face switching costs.| Overview: First-mover Advantage | ||
Type | First-mover Advantage | |
Definition | The advantages enjoyed by the first entrant in a new market. | |
Related Concepts | ||
