Tacit needs are customer needs that are difficult or impossible to accurately express in words. Such needs defy documentation and can only be discovered by asking a customer how they feel about an experience. The following are common examples of tacit need.
TasteThe taste of food.
SoundThe experience of music or the background sound in an environment.
VisualLike or dislike of art and other visual communications.
TouchThe impression that furniture is high quality or low quality after touching it.
UsabilityThe feel of a snowboard on your feet when you turn.
Customer ServiceSatisfaction with service such as the impression that staff are friendly and diligent.
This is the complete list of articles we have written about market research.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.