Tacit needs are customer needs that are difficult or impossible to accurately express in words. Such needs defy documentation and can only be discovered by asking a customer how they feel about an experience. The following are common examples of tacit need.
TasteThe taste of food.
SoundThe experience of music or the background sound in an environment.
VisualLike or dislike of art and other visual communications.
TouchThe impression that furniture is high quality or low quality after touching it.
UsabilityThe feel of a snowboard on your feet when you turn.
Customer ServiceSatisfaction with service such as the impression that staff are friendly and diligent.Next: Customer Perceptions
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