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6 Examples of Tacit Needs

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Tacit needs are customer needs that are difficult or impossible to accurately express in words. Such needs defy documentation and can only be discovered by asking a customer how they feel about an experience. The following are common examples of tacit need.

Taste

The taste of food.

Sound

The experience of music or the background sound in an environment.

Visual

Like or dislike of art and other visual communications.

Touch

The impression that furniture is high quality or low quality after touching it.

Usability

The feel of a snowboard on your feet when you turn.

Customer Service

Satisfaction with service such as the impression that staff are friendly and diligent.
Overview: Tacit Needs
Type
Definition
Customer needs that are difficult to accurately document as requirements.
Related Concepts
Next: Customer Perceptions

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