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Ship often is an approach to product development that pushes products and services out the door as quickly as possible. If quality is lacking, the product is offered as a beta or test version. A feedback loop is established that allows customer feedback to drive improvements that are released as quickly as possible.
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Type | | Definition | Shipping products early and updating them frequently in order to improve them rapidly. | Value | Reduces the risk of large, expensive failures as product launches are fast and inexpensive.
May allow products to improve rapidly.May allow for quick pay back of research and development overhead. | Risks | Putting low quality products in front of customers has reputational, compliance and legal liability risks. Considered an unexceptionable approach in areas such as health, safety, transportation equipment and banking. | Related Concepts | |
Innovation
This is the complete list of articles we have written about innovation.
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A list of common innovation principles.
An overview of fail often innovation.
How to measure innovation including early stage, late stage and overall program metrics.
The basic types of pilot used in business, science and entertainment.
A definition of lead user with examples.
A definition of moment of truth with a few examples.
A definition of user innovation with examples.
The common types of proof of concept.
The common types of commercialisation.
The common types of innovation objectives with examples.
A list of thinking approaches and types.
A few logic terms explained.
A list of common cognitive biases explained.
A few dangers of being too abstract.
The difference between objective and subjective.
A definition of intellectual diversity with examples.
The definition of creative value with examples.
The definition of anecdotal evidence with examples.
The definition of benefit of doubt with examples.
The definition of pessimism with examples.
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