30 Examples of Customer Outcomes

John Spacey, updated on January 19, 2024

Customer outcomes are the benefits to the customer of a product, service or customer experience. These are commonly used as business goals and evaluations of business performance. Customer outcomes can be measured with surveys and it is also possible to examine outcomes in detail using interviews to produce detailed analysis or customer success stories. The following are common types of customer outcome.

Comfort	Convenience
Cost Savings	Customer Service Quality
Educational	Efficiency
Entertaining	Fair Terms
Faster Service	Features
Financial Outcomes	Functionality
Health & Wellness	Improves Decisions
Increased Happiness	Meets a Need
Performance	Productivity
Provides Information	Reliability
Required Style or Color	Safety
Security	Simplifies Things
Social Status	Social Outcomes
Solves a Problem	Stress Reduction
Time Savings	Usability

Measuring Outcomes

Customer outcomes are quite diverse and are based on customer perceptions and how they use your offerings. It is common to measure customer outcomes using generalized questions such as simply asking customers if they are satisfied. The following are common measures of customer outcomes.

Summary

Customer outcomes can be examined as a high level metric such as customer satisfaction. It is also common to look at several types of satisfaction with a survey that asks customer to rate several elements of the customer experience. Detailed analysis can also be conducted to look at the different ways individual customers succeed with your offerings. This has many possible dimensions as follows.