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30 Examples of Customer Outcomes

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Customer outcomes are the benefits to the customer of a product, service or customer experience. These are commonly used as business goals and evaluations of business performance. Customer outcomes can be measured with surveys and it is also possible to examine outcomes in detail using interviews to produce detailed analysis or customer success stories. The following are common types of customer outcome.
Cost Savings
Customer Service Quality
Fair Terms
Faster Service
Financial Outcomes
Health & Wellness
Improves Decisions
Increased Happiness
Meets a Need
Provides Information
Required Style or Color
Simplifies Things
Social Status
Social Outcomes
Solves a Problem
Stress Reduction
Time Savings

Measuring Outcomes

Customer outcomes are quite diverse and are based on customer perceptions and how they use your offerings. It is common to measure customer outcomes using generalized questions such as simply asking customers if they are satisfied. The following are common measures of customer outcomes.


Customer outcomes can be examined as a high level metric such as customer satisfaction. It is also common to look at several types of satisfaction with a survey that asks customer to rate several elements of the customer experience. Detailed analysis can also be conducted to look at the different ways individual customers succeed with your offerings. This has many possible dimensions as follows.
Next: Business Outcomes
More about customer satisfaction:
Consumer Attitudes
Customer Advocacy
Customer Analysis
Customer Behavior
Customer Complaints
Customer Defection
Customer Expectations
Customer Experience
Customer Motivation
Customer Needs
Customer Outcomes
Customer Pain Points
Customer Perceptions
Customer Service
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Customer Satisfaction

An overview of customer satisfaction with examples.

Customer Defection

A few reasons that customers leave.

Customer Dissatisfaction

The definition of customer dissatisfaction with examples.

Satisfaction Metrics

Why satisfaction metrics work so well.

Customer Pain Points

An overview of customer pain points with examples.

Consumer Attitudes

An overview of consumer attitudes with examples.

Consumer Issues

An overview of consumer issues with examples.

Business Outcomes

A list of common business outcomes.

Financial Outcomes

An overview of financial outcomes with examples.

Operational Outcomes

An overview of operational outcomes with examples.

Employee Outcomes

An overview of employee outcomes with examples.

Strategic Outcomes

An overview of strategic outcomes with examples.
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