Customer behavior are patterns of customer thought and action that are relevant to marketing in areas such as product design, pricing, promotion, customer experience and sales. The following are illustrative examples.
The process by which customers decide they need something. For example, a customer who decides they need new cookware after watching a cooking show that featured a new technology.A customer's fundamental drives. For example, a customer who plays video games in order to enjoy a sense of epic meaning.
SearchThe process that a customer uses to discover and research products. For example, a customer who uses an ecommerce tool to search for products that have good reviews.
Purchasing DecisionsHow a customer decides which product to buy. For example, a bicycling enthusiast who researches every detail of a purchase such that they are more likely to buy products that provide rich details about design and performance.
Why customers stick to a product such that they make repeat purchases and why they leave. For example, a customer who buys the same shampoo for 4 years but gets inspired to try something new after they find their regular product is out of stock at their local supermarket.
Technology AdoptionWhy customers decide to take the leap to try a new technology or innovation. For example, a customer who prides themselves as being an ethical consumer who is often amongst the first to try a new product that reduces damage to the environment.
How customers feel about prices in a particular product category. For example, a customer who views ice cream as a luxury because they rarely consume sweets such that they are price insensitive and likely to buy the most expensive item on the shelf.Customers perceptions of things such as brands, quality, reputation, value and risk. For example, a customer who feels it is a big risk to buy a product that has no reviews on a particular ecommerce site.
Product UseHow customers use products and services. For example, why a customer stays engaged with a mobile app.
Post-Purchase EvaluationHow customers feel about past purchases and why. For example, a customer who swears they will never fly on a particular airline again after they receive poor customer service.How and why customers share information with others such as product reviews, complaints and recommendations.
This is the complete list of articles we have written about customer behavior.
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