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11 Examples of Customer Behavior

 , June 07, 2018
Customer behavior are patterns of customer thought and action that are relevant to marketing in areas such as product design, pricing, promotion, customer experience and sales. The following are illustrative examples.


The process by which customers decide they need something. For example, a customer who decides they need new cookware after watching a cooking show that featured a new technology.


A customer's fundamental drives. For example, a customer who plays video games in order to enjoy a sense of epic meaning.


The process that a customer uses to discover and research products. For example, a customer who uses an ecommerce tool to search for products that have good reviews.

Purchasing Decisions

How a customer decides which product to buy. For example, a bicycling enthusiast who researches every detail of a purchase such that they are more likely to buy products that provide rich details about design and performance.

Customer Loyalty

Why customers stick to a product such that they make repeat purchases and why they leave. For example, a customer who buys the same shampoo for 4 years but gets inspired to try something new after they find their regular product is out of stock at their local supermarket.

Technology Adoption

Why customers decide to take the leap to try a new technology or innovation. For example, a customer who prides themselves as being an ethical consumer who is often amongst the first to try a new product that reduces damage to the environment.

Price Sensitivity

How customers feel about prices in a particular product category. For example, a customer who views ice cream as a luxury because they rarely consume sweets such that they are price insensitive and likely to buy the most expensive item on the shelf.


Customers perceptions of things such as brands, quality, reputation, value and risk. For example, a customer who feels it is a big risk to buy a product that has no reviews on a particular ecommerce site.

Product Use

How customers use products and services. For example, why a customer stays engaged with a mobile app.

Post-Purchase Evaluation

How customers feel about past purchases and why. For example, a customer who swears they will never fly on a particular airline again after they receive poor customer service.

Word of Mouth

How and why customers share information with others such as product reviews, complaints and recommendations.
Overview: Customer Behavior
Patterns of customer thought and action that are relevant to marketing.
Also Known As
Related Concepts

Customer Behavior

This is the complete list of articles we have written about customer behavior.
Buying Behavior
Customer Behavior
Customer Complaints
Customer Needs
Epic Meaning
Product Design
Word Of Mouth
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Consumer Behavior

A list of consumer behaviors.

Consumer Culture

The definition of consumer culture with examples.

Status Seeking

The definition of status seeking with examples.

Consumer Discretionary

The definition of consumer discretionary with examples.

Consumer Research

The definition of consumer research with examples.


The definition of consumerism with examples.


The definition of materialism with examples.

Consumer Society

The definition of consumer society with examples.


The definition of prosumer with examples.

Customer Motivation

A list of common customer motivations.


The common types of comfort.


The definition of consumption with examples.

Customer Wants

An overview of customer wants with examples.

Customer Communication

An overview of customer communication with examples.

Customer Interactions

An overview of customer interactions with examples.


An overview of incentives with examples.

Customer Incentives

A list of common customer incentives.

Customer Pain Points

An overview of customer pain points with examples.
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