41 Examples of Media Objectives

John Spacey, January 07, 2022

Media objectives are meaningful results of communication. These are relevant to achieving goals but aren't necessarily goals themselves. For example, improving a conversion rate is a common media objective that corresponds to business goals such as revenue. The following are common examples of media objectives.

Acquisition	Amplification Rate
Applause Rate	Audience
Awareness	Bounce Rate
Brand Recognition	Brand Safety
Click-through	Conversion Rate
Cost Per Acquisition	Cost Per Conversion / Click
Cost Per Thousand Impressions	Customer Advocacy
Customer Behavior	Customer Experience
Customer Loyalty	Customer Satisfaction
Earned Actions	Engagement
Followers	Frequency
Impressions / Views	Leads
Lifetime Value	Market Share
Mentions	Opinions
Perceptions	Quality Score
Reach	Recurring Revenue
Reputation	Return on Spend
Revenue	Session Duration
Share of Voice	Share of Wallet
Subscribers	Testimonials
Traffic

Amplification rate is a measure of how often your followers share your posts with their followers.

Applause rate is the percentage of your followers who respond positively to a post or message.

Awareness is a message that gets across. For example, brand awareness whereby a customer associates your brand with a target product category or positive concept.

Customer advocacy is an answer to a single survey question that asks if customers would recommend you to others.

Share of wallet is a revenue measure that estimates how much of a customer's spend on a product category you have captured.

Share of voice is a spending metric that indicates how much you are spending on media relative to the total spend by all competitors in your market.