44 Examples of Media Quality

John Spacey, updated on September 05, 2023

Media quality is the value of media as evaluated against a reasonable standard of diligence and excellence. This can be used to evaluate entertainment, news, knowledge, information and commentary. Media quality centers around the objectivity, accuracy, transparency, usefulness and coherence of content. The following are common examples of media quality criteria.

Informative content	Audience engagement
Relevance	Timeliness
Originality	Objectivity
Conciseness	Detail
Supporting evidence	Reputation
Impact	Non-obviousness
Authenticity	Credibility
Entertainment value	Authority
Accessibility	Cultural sensitivity
Fairness	Freedom from bias
Freedom from groupthink	Not influenced by advertisers
No hidden agenda	Track record
Readable	Free of unnecessary jargon
Not dumbed down	Well researched
Accuracy and precision	Accountability for mistakes
Resonant and unforgettable content	Direct and candid
Honest and heartfelt	Empathetic and human
Comprehensible	Intelligible
Coherent	Scannable
Allows audience to flow uninterrupted	User-friendly
Intuitive	Straightforward
Openness such as not behind paywall	Technical quality

Media quality can be evaluated using a concept known as fit for purpose. For example, the purpose of a film is arguably to entertain or to act as a worthy creative expression and artifact of culture. Any deviation from this purpose could be viewed as lowering its quality.

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