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Media quality is the value of media as evaluated against a reasonable standard of diligence and excellence. This can be used to evaluate entertainment, news, knowledge, information and commentary. Media quality centers around the objectivity, accuracy, transparency, usefulness and coherence of content. The following are common examples of media quality criteria.
Informative content | Audience engagement | Relevance | Timeliness | Originality | Objectivity | Conciseness | Detail | Supporting evidence | Reputation | Impact | Non-obviousness | Authenticity | Credibility | Entertainment value | Authority | Accessibility | Cultural sensitivity | Fairness | Freedom from bias | Freedom from groupthink | Not influenced by advertisers | No hidden agenda | Track record | Readable | Free of unnecessary jargon | Not dumbed down | Well researched | Accuracy and precision | Accountability for mistakes | Resonant and unforgettable content | Direct and candid | Honest and heartfelt | Empathetic and human | Comprehensible | Intelligible | Coherent | Scannable | Allows audience to flow uninterrupted | User-friendly | Intuitive | Straightforward | Openness such as not behind paywall | Technical quality |
Media quality can be evaluated using a concept known as fit for purpose. For example, the purpose of a film is arguably to entertain or to act as a worthy creative expression and artifact of culture. Any deviation from this purpose could be viewed as lowering its quality.Next: Communication Quality
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