|Overview: Brand Culture|
|Definition||A rich identity associated with a brand.|
|Value||A component of brand equity.|
|Related Techniques||Brand ConceptBrand IdentityBrand LegacyBrand MissionBrand Values|
What is Brand Culture?
John Spacey, updated on April 23, 2017
A brand culture is the idea that a brand can have a rich identity that represents a set of shared experiences, attitudes, values and meanings amongst customers.
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