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top   »  marketing   »  branding   »  brand experience   »  brand culture

What is Brand Culture?

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A brand culture is the idea that a brand can have a rich identity that represents a set of shared experiences, attitudes, values and meanings amongst customers.
Overview: Brand Culture
Function
Brand Management
Definition
A rich identity associated with a brand.
Value
A component of brand equity.
Related Techniques
Brand Concept
Brand Identity
Brand Legacy
Brand Mission
Brand Values

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