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What is Brand Culture?

 , updated on April 23, 2017
A brand culture is the idea that a brand can have a rich identity that represents a set of shared experiences, attitudes, values and meanings amongst customers.
Overview: Brand Culture
FunctionBrand Management
DefinitionA rich identity associated with a brand.
ValueA component of brand equity.
Related TechniquesBrand Concept
Brand Identity
Brand Legacy
Brand Mission
Brand Values

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