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What is Employer Branding?

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Employer branding is the use of marketing techniques to attract, engage and retain employees. In most cases, employer branding is focused on recruiting, internal marketing and corporate culture. The term is also used in a general sense to describe an organization's reputation as an employer.
Overview: Employer Branding
Human Resource Management
The practice of managing a firm's reputation as an employer to attract, engage and retain employees.
In many cases, the most productive, connected and skilled employees are interested in more than a compensation package but want to work in a stimulating environment for an organization that they believe in.
Related Concepts

Human Resources

This is the complete list of articles we have written about human resources.
Balanced Scorecard
Bench Strength
Bozo Explosion
Career Planning
Compliance Risk
Competency Models
Corporate Culture
Culture Fit
Contingent Workforce
Employee Behavior
Core Competency
Employee Benefits
Employee Costs
Employee Data
Employee Development
Employee Engagement
Employee Relations
Employee Retention
Employee Satisfaction
Employer Branding
Employee Expectations
Hire To Retire
Employee Experience
Human Capital
Employee Motivation
Job Depth
Key Employees
Exit Interview
People Operations
Formal Communication
Performance Metrics
Full-Time Equivalent
Goal Setting
Succession Planning
Talent Management
Time Off
Internal Branding
Work Performance
Internal Communication
Work Schedule
Job Levels
Working Conditions
Job Orientation
Workplace Issues
Knowledge Capital
Workplace Privacy
Mission Statements
Org Structure
Improvement Plan
Performance Mng
Performance Objectives
More ...
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