Employer branding is the use of marketing techniques to attract, engage and retain employees. In most cases, employer branding is focused on recruiting, internal marketing and corporate culture. The term is also used in a general sense to describe an organization's reputation as an employer.
|Type||Human Resource Management|
|Definition||The practice of managing a firm's reputation as an employer to attract, engage and retain employees.|
|Value||In many cases, the most productive, connected and skilled employees are interested in more than a compensation package but want to work in a stimulating environment for an organization that they believe in.|
|Related Concepts||Organizational CultureMission StatementsVision StatementBranding|
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