
Competitive analysis | Customer adoption and engagement |
Customer advocacy – using real world feedback to improve products | Customer insights |
Feature planning and prioritization | Go-to-market strategy – plans for launching a product |
Market research | Product concepts and concept testing |
Product design | Product development |
Product marketing – the process of promoting a product to generate demand | Product planning |
Product positioning | Product pricing |
Product quality – quality assurance, control and improvement for a product | Product related partnerships |
Product reporting and KPIs | Product requirements |
Product roadmaps | Product strategy such as a plan to increase market share |
Product updates | Product vision |
Release planning | Sales and operations planning – align product production to sales efforts |
Sales forecasts for a product | Sales training for a product |
User experience design |