Market Research
Discovering a valuable market fit for a product given your brand and business capabilities.Product Strategy
Developing product objectives, strategy and requirements.Product Development
Designing, experimenting, testing and refining the product.Product Launch
Developing and executing go-to-market strategies that include operations and product marketing.Branding
The process of developing and managing a product brand.Customer Experience
Managing the end-to-end elements of customer experience including intangibles such as friendly and diligent customer service.Promotion
Communicating the product to customers including goals such as brand awareness and demand generation.Pricing
Managing pricing strategy as a tool of demand generation, revenue optimization and product lifecycle management.Distribution
Managing sales and distribution channels.Sales
The process of generating leads, developing opportunities and closing sales.| Overview: Product Management Process | ||
Type | ||
Definition | The process of developing and marketing a product throughout its lifecycle from launch to retirement. | |
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