Revenue
A revenue target.Cost
A target cost of goods sold. In some industries, reducing product cost on a continual basis is key to the profitability of a firm.Price
Price objectives such as price skimming.Market Share
Market share is a common objective for product management and the launch of the products of an established brand.Brand
Brand objectives such as brand awareness and brand identity.Positioning
A product development initiative may begin with a set of customer needs and preferences that are viewed as a valuable market fit. For example, a restaurant that aims to be as convenient as fast food and as healthy as eating a proper home cooked meal.Go-to-Market
An objective to reach a particular target market such as health conscious workers in the business districts of large German cities.Distribution
Distribution objectives such as finding a distribution partner in a particular region.Promotion
Promotion objectives such as advertising reach.Sales
Sales objectives such as lead generation or customer acquisition cost.Quality
Targets related to quality control and customer perceptions of quality. For example, an electronics device with an objective of zero defects.Operations
Operations objectives such as production targets.Product Knowledge
Product knowledge objectives such as training customer-facing staff to support and sell the product.Customer Experience
Customer experience objectives such as a restaurant that targets levels for customer reviews of food, decor and service.| Overview: Product Objectives | ||
Type | ||
Definition | Targets for product development or product management. | |
Related Concepts | ||
