RevenueA revenue target.
CostA target cost of goods sold. In some industries, reducing product cost on a continual basis is key to the profitability of a firm.Price objectives such as price skimming.Market share is a common objective for product management and the launch of the products of an established brand. Brand objectives such as brand awareness and brand identity.product development initiative may begin with a set of customer needs and preferences that are viewed as a valuable market fit. For example, a restaurant that aims to be as convenient as fast food and as healthy as eating a proper home cooked meal. objective to reach a particular target market such as health conscious workers in the business districts of large German cities.Distribution objectives such as finding a distribution partner in a particular region.Sales objectives such as lead generation or customer acquisition cost.quality control and customer perceptions of quality. For example, an electronics device with an objective of zero defects. Operations objectives such as production targets.Product knowledge objectives such as training customer-facing staff to support and sell the product.
Customer ExperienceCustomer experience objectives such as a restaurant that targets levels for customer reviews of food, decor and service.
|Overview: Product Objectives|