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Competitive intelligence is the practice of gathering information about competitors, markets, industries and products. This can be benchmarked against your results or used to plan prices, products, services, operations, sales and marketing. The following are common examples of competitive intelligence.
Prices | Promotions | Industry trends | Locations | Traffic to locations | Visits to digital locations | Costs | Revenue by product | Product positioning | Product features | Product reviews | Product strategy | Product styles | Product changes | Upcoming products | Performance such as turnaround time | Patents | Partners | Service quality | Brand image | Brand recognition | Brand awareness | Branding changes | New trademarks | Promotional messaging | Leadership changes | Media coverage | Customer reviews | Customer satisfaction | Employee reviews | Job postings | Financial results | Margins | Market share | Sales win rate | Customer attrition | Product problems | Inventory problems | Competitive weaknesses | Competitive strengths |
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Type | | Definition | The practice of gathering competitive information about markets, industries, competitors, business models, products, capabilities and customers. | Related Concepts | |
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Strategic Planning
This is the complete list of articles we have written about strategic planning.
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