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What is Competitive Intelligence?

 , updated on November 16, 2016
Competitive intelligence is the practice of gathering information about competitors, markets, industries, products and customers to support strategic planning and tactical actions. It is typically focused on identifying threats such as the innovative products of a competitor and opportunities such as an emerging new business model.
Overview: Competitive Intelligence
TypeStrategic Planning
DefinitionThe practice of gathering competitive information about markets, industries, competitors, business models, products, capabilities and customers.
Related ConceptsSwot Analysis

Strategic Planning

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