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What is Competitive Intelligence?

 , updated on November 16, 2016
Competitive intelligence is the practice of gathering information about competitors, markets, industries, products and customers to support strategic planning and tactical actions. It is typically focused on identifying threats such as the innovative products of a competitor and opportunities such as an emerging new business model.
Overview: Competitive Intelligence
TypeStrategic Planning
DefinitionThe practice of gathering competitive information about markets, industries, competitors, business models, products, capabilities and customers.
Related ConceptsSwot Analysis

Strategic Planning

This is the complete list of articles we have written about strategic planning.
Base Case
Benchmarking
Budget Planning
Business Models
Capability Analysis
Change Drivers
Competition
Competitive Factors
Economic Moat
Estimates
External Factors
Forecasting
Goal Setting
Goals
Implementation
Market Analysis
Overplanning
Prioritization
Process
Strategic Analysis
Strategic Direction
Strategic Drivers
Strategic Priorities
Strategic Vision
Strategy Development
Strategy Monitoring
Technology Factors
More ...
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Strategic Planning

A list of techniques for developing and implementing a strategy.

Macro Environment

A list of macro environment components.

Business Plan vs Business Case

The difference between business plan and business case explained.

Capability Analysis

Analysis of organization abilities.

Strategy vs Plan

The difference between a strategy and a plan.

Estimates

The common types of estimates.

Budget Planning

A definition of budget planning with examples.

Market Intelligence

A definition of market intelligence with examples.

Industry Change

An overview of industry change with examples.

Types Of Strategy

The basic types of strategy.

Top

Simplicable is a modern encyclopedia that has been updated daily since 2010.

Business Theory

A list of interesting business theories.

Knowledge Work

A definition of knowledge work with examples.

Office Politics

A list of social processes, absurdities and strategies related to office politics.

Product Development

A guide to product development.

Types Of Knowledge

The differences between types of knowledge.

Trough Of Sorrow

An overview of the trough of sorrow.

Business Models

A list of common business models.

Marketing

A list of key marketing strategies.

Competitive Advantage

A few sources of competitive advantage for businesses.
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