A marketing strategy designed to make a product or brand stand out in a crowded and competitive market.
Also Known As
Brand PositioningProduct Positioning
What is Positioning?
John Spacey, updated on December 02, 2016
Positioning is the practice of designing a product or brand to have a unique selling proposition relative to the competition. This can include factors such as product, price, distribution, promotion and brand identity. As an example, consider the coffee section of a large grocery store. Products might include organic, decaffeinated, instant, flavored and premium varieties. Coffee products may also differ by country of origin, brand image, price and packaging. Each product is designed to stand out on a crowded shelf, with a unique position relative to the competition.
Product MarketingThis is the complete list of articles we have written about product marketing.
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A checklist for developing a product strategy. An overview of common pricing strategies.
A definition of product value with examples.The common types of premiumisation.
The basic types of product demand.
A definition of marketing myopia with examples.
The definition of product extension with examples.
An overview of product markets with examples.
An overview of product culture with examples.A guide to product marketing.
A list of common product features.
An overview of product planning with examples.
An overview of go-to-market strategy with examples.
A list of common product metrics.A list of steps for building a brand.
An overview of bliss point, a marketing principle.
The difference between brand recognition and awareness explained.An overview of 20+ common branding techniques. An overview of a common branding strategy.
A definition of brand diffusion with an example.A definition of brand loyalty with examples.
A definition of lifestyle brand with examples.
Common types of visual branding.Common types of brand implementation.
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