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What is Positioning?

 , December 02, 2016
Positioning is the practice of designing a product or brand to have a unique selling proposition relative to the competition. This can include factors such as product, price, distribution, promotion and brand identity.
As an example, consider the coffee section of a large grocery store. Products might include organic, decaffeinated, instant, flavored and premium varieties. Coffee products may also differ by country of origin, brand image, price and packaging. Each product is designed to stand out on a crowded shelf, with a unique position relative to the competition.
Overview: Positioning
DefinitionA marketing strategy designed to make a product or brand stand out in a crowded and competitive market.
Also Known AsBrand Positioning
Product Positioning
Related ConceptsUnique Selling Proposition
Product Strategy

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