A-Z Popular Blog Top Search »
Product Marketing
 
Related Guides
Advertising
Branding
Competition
Metrics
Product Strategy
Branding
Business Models
Market Fit
top   »  marketing   »  marketing theory   »  positioning

What is Positioning?

 , updated on
Positioning is the practice of designing a product or brand to have a unique selling proposition relative to the competition. This can include factors such as product, price, distribution, promotion and brand identity.
As an example, consider the coffee section of a large grocery store. Products might include organic, decaffeinated, instant, flavored and premium varieties. Coffee products may also differ by country of origin, brand image, price and packaging. Each product is designed to stand out on a crowded shelf, with a unique position relative to the competition.
Overview: Positioning
Type
Marketing
Definition
A marketing strategy designed to make a product or brand stand out in a crowded and competitive market.
Also Known As
Brand Positioning
Product Positioning
Related Concepts
Unique Selling Proposition
Branding
Niche
Product Strategy

Product Marketing

This is the complete list of articles we have written about product marketing.
Branding
Customer Experience
Differentiation
Distribution
Market Fit
Market Research
Niche Products
Product Benefits
Product Category
Product Culture
Product Depth
Product Development
Product Extension
Product Line
Product Management
Product Market
Product Metrics
Product Planning
Product SWOT
Product Variety
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 
Cite »

Product Strategy

A checklist for developing a product strategy.

Pricing Strategy

An overview of common pricing strategies.

Product Value

A definition of product value with examples.

Premiumisation

The common types of premiumisation.

Product Demand

The basic types of product demand.

Marketing Myopia

A definition of marketing myopia with examples.

Product Extension

The definition of product extension with examples.

Product Market

An overview of product markets with examples.

Product Culture

An overview of product culture with examples.

Product Marketing

A guide to product marketing.

Product Features Examples

A list of common product features.

Product Planning

An overview of product planning with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Product Metrics

A list of common product metrics.

Branding

A list of steps for building a brand.

Bliss Point

An overview of bliss point, a marketing principle.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Branding Guide

An overview of 20+ common branding techniques.

No-brand Brand

An overview of a common branding strategy.

Brand Diffusion

A definition of brand diffusion with an example.

Brand Loyalty

A definition of brand loyalty with examples.

Lifestyle Brand

A definition of lifestyle brand with examples.

Visual Branding

Common types of visual branding.

Brand Implementation

Common types of brand implementation.

Trending

The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map
Education
Governance
Government
History
Humans
Industries
Influencing
Information
Information Technology
Infrastructure
Life
Management
Marketing
Materials
Motivation
Nature
Organizational Culture
Philosophy
Problem Solving
Productivity
Quality
Risk
Sales
Science
More ...
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.

View credits & copyrights or citation information for this page.

Home About     Privacy Policy     Cookies Terms of Use     Contact Us Search


Cookies help us deliver our services. You have choices regarding these cookies. Please visit our privacy policy, cookie policy and consent tool to learn more.


Copyright 2002-2024 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations here.