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Product metrics are measurements of product marketing and product management results. This includes measures of revenue, sales, costs, quality, customer behavior and customer experience. Product metrics are commonly used to measure strategy, goals and performance. They can also be benchmarked against competitors. The following are common product metrics.
Revenue | Revenue per customer | Monthly recurring revenue | Net revenue retention | Gross margins | Unit cost | Customer satisfaction | Customer churn rate | Average selling price | Customer retention rate | Repeat purchase rate | Customer loyalty | Consumer purchase frequency | Active users | Feature adoption rate | Activation rate | Market share | Market penetration | Customer acquisition cost | Customer lifetime value | Customer returns | Customer complaints | Defect rate | Cost of quality | Product ratings | Brand recognition | Brand awareness | Revenue growth rate | New customer growth rate | Conversion rate | Win rate | Inventory turnover | Stockout rate | Channel performance | Partner performance | Customer perceptions |
Many of the metrics above are explained in more detail here:
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