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Corporate identity is the way that a firm would like to be perceived by the public. This includes ideas, opinions, beliefs, visual symbols and feelings. Corporate identity is a type of goal that is achieved through practices such as corporate culture, marketing efforts, design and customer experience. The following are key types of corporate identity.
Logo | Taglines | Corporate colors and brand colors | Typography | Brand name | Brand voice and tone – the character of a brand | Messaging and brand story | Brand legacy – history and lore | Mission statement | Vision statement | Brand values | Slogans | Mascot | Visual identity and visual branding | Signature style | Product design | Service culture | Corporate culture | Values | Principles | Reputation | Signage | Uniforms | Media presence | Corporate image and brand image | Brand guidelines – a style guide for a brand | Customer experience | Employee experience | Iconography | Corporate leadership | Brand ambassadors | Internal branding – the extent to which employee are aware of brand | Corporate language | Brand culture – the culture surrounding your brand |
Corporate Identity
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