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34 Types of Corporate Identity

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Corporate identity is the way that a firm would like to be perceived by the public. This includes ideas, opinions, beliefs, visual symbols and feelings. Corporate identity is a type of goal that is achieved through practices such as corporate culture, marketing efforts, design and customer experience. The following are key types of corporate identity.
Corporate colors and brand colors
Brand name
Brand voice and tone – the character of a brand
Messaging and brand story
Brand legacy – history and lore
Mission statement
Vision statement
Brand values
Visual identity and visual branding
Signature style
Product design
Service culture
Corporate culture
Media presence
Corporate image and brand image
Brand guidelines – a style guide for a brand
Customer experience
Employee experience
Corporate leadership
Brand ambassadors
Internal branding – the extent to which employee are aware of brand
Corporate language
Brand culture – the culture surrounding your brand

Corporate Identity

This is the complete list of articles we have written about corporate identity.
Brand Legacy
Corporate Colors
Customer Experience
Organizational Culture
Visual Identity
More ...
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