A-Z Popular Blog Culture Search »
Organizational Culture
 Advertisements
Organizational Structure

34 Types of Corporate Identity

 , updated on
Corporate identity is the way that a firm would like to be perceived by the public. This includes ideas, opinions, beliefs, visual symbols and feelings. Corporate identity is a type of goal that is achieved through practices such as corporate culture, marketing efforts, design and customer experience. The following are key types of corporate identity.
Logo
Taglines
Corporate colors and brand colors
Typography
Brand name
Brand voice and tone – the character of a brand
Messaging and brand story
Brand legacy – history and lore
Mission statement
Vision statement
Brand values
Slogans
Mascot
Visual identity and visual branding
Signature style
Product design
Service culture
Corporate culture
Values
Principles
Reputation
Signage
Uniforms
Media presence
Corporate image and brand image
Brand guidelines – a style guide for a brand
Customer experience
Employee experience
Iconography
Corporate leadership
Brand ambassadors
Internal branding – the extent to which employee are aware of brand
Corporate language
Brand culture – the culture surrounding your brand

Corporate Identity

This is the complete list of articles we have written about corporate identity.
Brand Legacy
Brands
Corporate Colors
Image
Customer Experience
Mission
Reputation
Organizational Culture
Vision
Visual Identity
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Corporate Reputation

A list of things that go into a firm's reputation.

Words To Describe Business

A list of descriptive words for a business.

Branding

A list of steps for building a brand.

Bliss Point

An overview of bliss point, a marketing principle.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Branding Guide

An overview of 20+ common branding techniques.

No-brand Brand

An overview of a common branding strategy.

Brand Diffusion

A definition of brand diffusion with an example.

Brand Loyalty

A definition of brand loyalty with examples.

Lifestyle Brand

A definition of lifestyle brand with examples.

Visual Branding

Common types of visual branding.

Brand Implementation

Common types of brand implementation.

Organizational Culture

An overview of organizational culture with examples.

Change Fatigue

An overview of organizational change fatigue.

Disability Etiquette

A few basics of disability etiquette.

Cosmopolitanism

An overview of cosmopolitanism.

Organizational Failure

Types of significant failure at the organizational level.

Onboarding

A definition of onboarding with examples.

Principles

A definition of principles with business examples.

Bozo Explosion

An overview of bozo explosion.

Corporate Memory

A definition of corporate memory with examples.

Organizational Capital

A definition of organizational capital with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map