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56 Examples of Engagement Data

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Engagement data is information that captures interactions with the customer. This can be viewed as measurement of the customer journey whereby any aspect of the customer experience can be captured as data. The following are common examples of engagement data.
Ad Engagement
Address Changes
Answered a Question
App Engagement
Bill Payments
Bounces
Brand Affinity
Brand Perceptions (survey)
Business Purchases
Cancellations
Cart Abandonment
Checks Order Status
Click Through
Color Preference
Complaints
Contact Permissions
Coupon Clips
Coupon Use
Customer Acquisition (how did you acquire customer)
Customer Service Experience (survey)
Customer Service Rating
Customer Since (date)
Customer Successes (i.e. your service produced a result for customer)
Email Engagements
Gift Purchases
In-store Purchases In-store Visits
Inquiries
Landing Page Visits Late Orders Lifetime Points
Loyalty Status
Missed Payments
Newsletter Preference Offer Engagement
Orders
Points Balance
Posted a Question
Preference Changes
Price Comparisons
Price Sensitivity
Problem Reports
Product Affinity
Product Comparisons
Product Perceptions (survey)
Product Ratings
Product Recalls
Product Reviews
Product Views
Recommendations
Referrals
Renewals
Returns
Review Views
Searches
Service Outages
Social Media Engagements
Website Engagement
Wish List Engagement
Wish List Items

Customer Data

This is the complete list of articles we have written about customer data.
Customer Attributes
Customer Data
Data
Engagement Data
Marketing
Sales
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Customer Data

A list of common types of customer data.

Customer Attributes

A list of customer attributes.

Customer Analytics

An overview of customer analytics with examples.

Customer Analysis

A complete guide to customer analysis.

Types Of Customer

The common types of customer.

Customer Requirements

The common types of customer requirements.

Customer Needs Examples

A list of common customer needs.

Customer Wants

An overview of customer wants with examples.

Examples of Customer Requirements

A list of common customer requirements.

Customer Success

An overview of customer success with examples.

Customer Retention

An overview of customer retention with examples.

Marketing Analysis

An overview of marketing analysis with examples.

Customer Complaints

An overview of customer complaints with examples.

Customer Risk

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