Voice of the Customer
Identifying customers that represent your target market and collecting needs, expectations and ideas with methods such as a focus group or ladder interview.Lead User
Engaging lead users who represent your customers with cutting edge needs. For example, a snowboard manufacturer may engage professional snowboarders to capture ideas for a design.Intermediaries
Collecting requirements from customers other than end-customers such as wholesalers, retailers, manufacturers or value-added resellers. For example, an OEM zipper manufacturer may collect requirements from a sportswear manufacturer for a new type of zipper.Large Accounts
Products and services that are sold on a business-to-business basis may directly collect requirements from large accounts. For example, a software company that gets 40% of its revenue from five customers might allow those customers to directly submit requests for features.| Overview: Customer Requirements | ||
Type | ||
Definition | A functional or non-functional requirement that originates with a customer or end-user. | |
Related Concepts | ||
