WholesalerA firm that buys in bulk and distributes to other sellers such as retailers.
ImporterA firm that imports goods from another country at the wholesale or retail level.
RetailerSelling your goods to a retailer who then sells them to end-customers.end-customers directly using a channel such as retail or ecommerce. adds value to your offerings before reselling them. For example, a consulting firm that implements your software for a customer.
ResellerA marketing firm that resells your products or service without adding value such as customer service.
Business to BusinessProducts and services that are consumed by other businesses. For example, selling an information security platform to a bank.
ManufacturersManufacturers are customers for a wide range of businesses that supply parts and materials. In this case, the end-customer isn't the manufacturer itself but the customers of the manufacturer. For example, an original equipment manufacturer that sells zippers that are used by fashion manufacturers to produce clothing.
ServicesSelling products and services that are incorporated into another firm's services. For example, a farmer who sells artisanal foods to local restaurants.
EcommerceSelling to ecommerce sites and individual sellers on an ecommerce platform.
CollectivesSelling to a collective business system such as an automobile association that purchases towing services from a variety of operators.
An entity that purchases products and services including intermediaries and end-customers.