Recurring RevenueA service that has recurring fees typically views its active subscribers as its customer base.
Loyal CustomersCustomer base may be more or less the same as customer loyalty whereby customers who regularly make purchases are counted as customers. For example, a shampoo that considers customers who have purchased the product at least 9 times in the past 12 months to be its customer base.
All CustomersUnique customers who have made any purchase over a period of time such as a trailing one year period.
|Overview: Customer Base|
The current customers of a company, brand, product or service.