A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Marketing Guides
Marketing
Key Concepts
Marketing
Related Topics

44 Examples of Customer Retention

 , updated on November 18, 2023
Customer retention is the practice of reducing the loss of customers to competitors. This has two major flavors: customer experience and promotional methods. With customer experience, customers don't leave because you are giving them much value. Promotional methods seek to pull the customer in again and again. The following are common examples of customer retention strategies.
Loyalty programs
Referral rewards
Friendly and diligence customer service
Customer relationships - know the customer by name
Follow-up calls
Drip marketing - regularly messaging the customer without going too far
Replying to customers in social media
Replying to reviews
Compensate dissatisfied customers to try to turn things around
Accurate billing
Fast order turnaround
Apologizing for problems or delays
Upselling and cross-selling activities
Discount coupons with every purchase - valuable coupons with an expiry date
Exclusive sales for loyal customers
Subscription models
Memberships
Product bundling - cancel one and you miss out on the bundle discount
Friends & family discounts - cancel one and everyone's price goes up
Rent to own - cancel and you need to pay for the thing you're renting to own in a single installment
High quality products and services
Service professionalism
Listening to the customer - feedback that drives change
Loyalty tiers
Personalization tactics
Cashback rewards
Tiered discounts - purchase frequently to save more
Engaging customers in your business e.g. nightclub that takes requests
Surprise rewards for customer who haven't purchased recently
Easy returns
Free gifts
Complimentary services
Customer is always right - culture of respect for the customer
Stable pricing - unexplained price increases can drive defection
Stable stock - customers will leave if you're always out of stock
Consistent experience - e.g. a dish at a restaurant that is always the same size
Do good for people and planet
Deserve the business - generally give more than the competition
Product positioning - offer something unique on the market
Price leadership - be the cheapest for some acceptable level of quality and customers are less likely to leave
Convenience - be the easiest to do business with
Location - be the closest to the customer e.g. a restaurant in a business district
Usability - highly usable products are rare and difficult to give up
Help the customer to use your products and services - support way beyond the order process
Personalization is commonly mentioned as a retention strategy but this feels weak. However, approaches such as accurate product recommendations when a customer visits may encourage repeat purchases that equate to retention.

Marketing

This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Remarketing
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
If you enjoyed this page, please consider bookmarking Simplicable.
 

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

Price Discrimination

A list of price discrimination strategies.

Price War

An overview of price wars.

Price Economics

A list of price economics principles and theories.

Premium Pricing

A definition of premium pricing with examples.

Penetration Pricing

A definition of penetration pricing with examples.

Variable Pricing

The definition of variable pricing with examples.

Channel Pricing

A definition of channel pricing with examples.

Supply And Demand

An overview of supply and demand with examples.

Value Pricing

The definition of value pricing with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map