70 Examples of Communications Management

John Spacey, March 13, 2023

Communication management is the process of planning, delivering and monitoring communications for an organization, department or team. This can include communications to external stakeholders such as the media and internal stakeholders such as employees. As such, communication management can touch on investor relations, marketing, sales, corporate social responsibility, compliance, human resources, employee engagement and corporate strategy. The following are common examples of communication management.

Audience analysis	Brand communications
Brand storytelling	Change management – leading internal programs of change
Charm offensive – actively working to influence stakeholders or the media	Communication planning
Communication schedules	Communication strategy
Community management	Community relations
Content creation	Content management
Content strategy	Copywriting
Corporate social responsibility messaging	Corporate transparency
Crisis communication	Customer communication
Customer feedback	Data visualization and visual storytelling
Developing presentations	Editorial planning
Employee communication	Employee engagement
Event planning and management	Executive communication and messaging
External communication	Facility tours
Flagship locations and product showrooms	Industry conferences and events
Influencer marketing	Influencer relations
Internal branding	Internal communication
Investor relations	Key messaging
Maintaining confidentiality and privacy	Marketing campaigns
Marketing materials	Media analysis
Media buying	Media coverage
Media monitoring	Media outreach and relations
Media planning	Media production
Message consistency	Message framing
Online engagement	Opinion research
Press conferences	Press releases
Product demonstrations	Product launches
Product messaging	Public engagement
Public relations campaigns	Public speaking
Publicity management	Relationship building and management
Reputation management	Sales and marketing alignment
Sales collaterals	Social engagement
Social media management	Stakeholder engagement
Surveys	Urgent communication and scheduled communication
Visual communication	White papers and thought leadership

At the level of a firm, communications management represents the centralization of important communications such as product announcements, financial results and company news. These may be highly confidential and strategic such that they must be delivered with great professionalism and care.

In some cases, business units do their own brand messaging such that there are multiple teams communicating to customers. Communication to other stakeholders such as communities may handled by regional offices. Communications to stakeholders such as investors may be centralized. The structure of all of this varies greatly from firm to firm. Here there is a trade-off between consistency and efficiency where centralization can become bureaucratic but makes sure that communications consider the various implications of what you say.

70 Examples of Communications Management

Communication

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