Brand AdvocatesEncouraging customers / influencers to promote your brand.
Brand AnalysisDeveloping knowledge, information and requirements regarding your brands.
Brand ArchitectureManaging the structure of related brands.
Brand AwarenessPromoting the ability of customers to identify the attributes of your brand.
Brand BenchmarkingComparing your brand data to the competition.
Brand ConceptThe basic concept behind a brand.
Brand CultureEngaging the culture surrounding your brand.
Brand DevelopmentCreating new brands and building up existing brands.
Brand EquityEstimating the value of a brand to a firm.
Brand ExperienceMaking sure your actual customer experience reflects your brand.
Brand ExtensionUsing your brand in new product categories.
Brand GoalsPlanning a brand with concrete and measurable goals.
Brand GuidelinesPublishing a guide to brand consistency and cohesion.
Brand IdentityDeveloping the personality of a brand.
Brand LegacyDealing with the history of a brand as an asset or liability.
Brand MarketingThe product, pricing, promotional and distribution strategy of a brand.
Brand MetricsMeasuring your brand in a standard way.
Brand PerformanceMeasuring the performance of a brand against goals.
Brand PositioningEstablishing a unique and valuable identity for a brand in a crowded market.
Brand PromiseMaking a promise to customers and delivering it.
Brand PromotionReaching target markets with messages.
Brand QualityAn identity and experience based on a level of quality.
Brand RecognitionA foundational goal of brand management is to make a brand recognizable.
Brand ReportingCapturing performance data for your brands and reporting it.
Brand RiskManaging the risks to a brand in areas such as reputation.
Brand StorytellingUsing storytelling in identity, concept and promotion.
Brand ValuesEstablishing values and advocating for aligning the business to these values.
Customer EngagementEngaging customers with your brand with techniques such as crowdsourcing.
Demand GenerationInitiatives such as sales to drive revenue.
Go-to-marketThe process of implementing brand initiatives and launching products.
Internal BrandingBranding internally as an element of corporate culture.
Market ResearchResearching real world competition and perceptions.
Marketing CampaignsDrives to achieve a marketing / brand goal.
MissionA compelling purpose for a brand.
Product DevelopmentThe process of developing new products and services.
RebrandingImplementing major changes to brands.
Target AudienceIdentifying the audiences for a brand or message.
Target MarketIdentifying your customers.
VisionA statement of the future designed to be compelling.
Visual IdentityEnsuring brands are highly recognizable with a look that aligns to concept.
|Overview: Brand Management Examples|
The process of building and defending a valuable identity in a competitive market.