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40 Examples of Brand Management

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Brand management is the process of building and defending a valuable identity in a competitive market. This assigns responsibility for a brand to a manager and their team whereby performance is measured in terms of brand outcomes such as brand recognition and market share. The following are basic examples of brand management.
Brand Advocates
Encouraging customers / influencers to promote your brand.
Brand Analysis
Developing knowledge, information and requirements regarding your brands.
Brand Architecture
Managing the structure of related brands.
Brand Awareness
Promoting the ability of customers to identify the attributes of your brand.
Brand Benchmarking
Comparing your brand data to the competition.
Brand Concept
The basic concept behind a brand.
Brand Culture
Engaging the culture surrounding your brand.
Brand Development
Creating new brands and building up existing brands.
Brand Equity
Estimating the value of a brand to a firm.
Brand Experience
Making sure your actual customer experience reflects your brand.
Brand Extension
Using your brand in new product categories.
Brand Goals
Planning a brand with concrete and measurable goals.
Brand Guidelines
Publishing a guide to brand consistency and cohesion.
Brand Identity
Developing the personality of a brand.
Brand Legacy
Dealing with the history of a brand as an asset or liability.
Brand Marketing
The product, pricing, promotional and distribution strategy of a brand.
Brand Metrics
Measuring your brand in a standard way.
Brand Performance
Measuring the performance of a brand against goals.
Brand Positioning
Establishing a unique and valuable identity for a brand in a crowded market.
Brand Promise
Making a promise to customers and delivering it.
Brand Promotion
Reaching target markets with messages.
Brand Quality
An identity and experience based on a level of quality.
Brand Recognition
A foundational goal of brand management is to make a brand recognizable.
Brand Reporting
Capturing performance data for your brands and reporting it.
Brand Risk
Managing the risks to a brand in areas such as reputation.
Brand Storytelling
Using storytelling in identity, concept and promotion.
Brand Values
Establishing values and advocating for aligning the business to these values.
Customer Engagement
Engaging customers with your brand with techniques such as crowdsourcing.
Demand Generation
Initiatives such as sales to drive revenue.
Go-to-market
The process of implementing brand initiatives and launching products.
Internal Branding
Branding internally as an element of corporate culture.
Market Research
Researching real world competition and perceptions.
Marketing Campaigns
Drives to achieve a marketing / brand goal.
Mission
A compelling purpose for a brand.
Product Development
The process of developing new products and services.
Rebranding
Implementing major changes to brands.
Target Audience
Identifying the audiences for a brand or message.
Target Market
Identifying your customers.
Vision
A statement of the future designed to be compelling.
Visual Identity
Ensuring brands are highly recognizable with a look that aligns to concept.
Overview: Brand Management Examples
Type
Definition
The process of building and defending a valuable identity in a competitive market.
Related Concepts

Brand Management

This is the complete list of articles we have written about brand management.
Brand Analysis
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Concept
Brand Culture
Brand Development
Brand Diffusion
Brand Equity
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Implementation
Brand Legacy
Brand Loyalty
Brand Management
Brand Metrics
Brand Positioning
Brand Promise
Brand Quality
Brand Recall
Brand Recognition
Brand Reputation
Brand Risk
Brand Strategy
Brand Value
Branding
Demand Generation
Image
Internal Branding
Mission
Product Development
Product Differentiation
Recognition Rate
Segments
Top Of Mind
Types Of Brand
Umbrella Brand
Values
Vision
Visual Branding
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Brand Management

A list of brand management techniques.

Brand Values

An overview of brand values with a list of examples.

Brand Recall

The definition of brand recall with examples.

Brand Preference

An overview of brand preference.

Brand Metrics

A list of common brand metrics.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Marketing Management Examples

An overview of marketing management with examples.

Types Of Brand

A list of common types of brand.

Branding Guide

An overview of 20+ common branding techniques.

Brand Guidelines

An overview of brand guidelines.

Brand Identity

An overview of brand identity with examples.

Brand Strategy Examples

A list of brand strategy examples.

Brand Engagement

The common types of brand engagement.

Top Of Mind

A definition of top of mind, a common marketing metric.

Words To Describe Style

A list of words to describe style.

Style

A distinctive character that comes through in a creative work.
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