Brand legacy is a phenomena whereby a brand is strongly associated with a particular product or service. A brand legacy can have significant value and is typically awarded to companies that are dominant in a particular product or category of products. However, in some cases it can also be seen as a negative thing. For example, brand legacy may make it difficult to diversify a brand or escape association with a product that's obsolete or out of favor.
|Definition||A strong association customers hold between a brand and a particular type of product or service.|
|Value||A legacy can be seen as a valuable component of brand identity. However, in some cases a particular legacy is unwanted and seen as a disadvantage.|
|Related Techniques||Brand CultureBrand Recognition|
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