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brand legacy
What is Brand Legacy? John Spacey, updated on
Brand legacy is a phenomena whereby a brand is strongly associated with a particular product or service. A brand legacy can have significant value and is typically awarded to companies that are dominant in a particular product or category of products. However, in some cases it can also be seen as a negative thing. For example, brand legacy may make it difficult to diversify a brand or escape association with a product that's obsolete or out of favor.
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