Customer Data
Information about your customers such as contact details.Market Research
Information about target markets such as customer needs and preferences.Competitive Intelligence
Data about your competitors and industry in areas such as products, services, business capabilities and pricing.Sales
Sales data such as leads, opportunities, quotes and proposals.Transactions
Records of commercial transactions such as purchases.Interactions
Interactions with the customer such as visits to a website or customer support inquiry.Voice of the Customer
Feedback from the customer such as customer interviews, surveys, ratings and rankings.Preferences & Interests
Information about customer preferences and interests such as how often they travel or what communication channel they prefer.Marketing Metrics
Standard measures used to benchmark against the competition and evaluate marketing results. Common marketing metrics include customer acquisition cost, customer lifetime value, brand awareness, churn rate and financial measures such as monthly recurring revenue.Overview: Marketing Data | ||
Type | ||
Definition | Information that can be used to improve marketing. | |
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