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What is Distribution?

 , updated on December 01, 2016
Distribution is the process of selling and delivering a product or service to customers. It is an essential part of a marketing strategy along with factors such as product, price and promotion.
Products and services are distributed by channels such as direct selling, ecommerce, retail locations and partners. A distribution strategy may include several channels with a separate pricing strategy for each. It is also common for a distribution strategy to include methods of managing channel partners such as offering incentives to meet sales goals.
Distribution typically has a geographical element and it's common to use different channels from one region to the next. For example, partners may be used to access international markets.
Overview: Distribution
Type
Marketing
Definition
The process of selling and delivering products and services.
Related Concepts
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Product Strategy
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