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7 Types of Marketing Channel

 , December 17, 2015 updated on December 08, 2016
A marketing channel is a means of reaching customers with products and services. This includes both the process of selling to customers and delivering the product or service to them. It is common for firms to use multiple marketing channels often with different strategies for each region they serve. The following are common types of marketing channel.

Retail

Distributing products and services through locations that you own and operate.

Retail Partners

Selling to retailers.

Franchising

Distributing through retail locations that you have significant control over but don't own. For example, a car manufacturer may sell through a network of authorized dealers who need to meet a variety of conditions to quality.

Direct Marketing

Establishing a direct relationship with customers with techniques such as personal selling or ecommerce.

Wholesale

Partnering with wholesale businesses that have their own distribution networks.

Agents/Brokers

Using agents and brokers to represent you in distributing your product to wholesalers, retailers or customers.

Value Added Reseller

Distributing products or services to partners that incorporate it into their own offerings. For example, a bicycle tire manufacturer may sell primarily to bicycle manufacturers.
Overview: Marketing Channel
AreaMarketing
DefinitionA method for reaching customers with products or services.
Also Known AsDistribution Channel
Related ConceptsMarketing Strategy
Distribution
Business Models
Sales

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