Agents & brokers | Auctions |
Bidding on contracts | Catalog sales |
Company-owned retail | Conference booths |
Dealerships | Department stores |
Digital advertising | Digital services |
Direct mail | Direct sales force |
Distributors | Ecommerce |
Email marketing | Event marketing |
Foreign subsidiaries | Franchising |
Importers & exporters | In-game sales |
International partnerships | Kiosks |
Mobile apps | Mobile marketing |
Online marketplaces | Outlet stores |
Personal selling | Pop-up shops |
Resellers | Retail partners |
Sales outsourcing | Showrooms |
Social media marketing | Subscription boxes |
Telemarketing | Traditional advertising |
Value added resellers | Virtual shops |
Websites | Wholesalers |
Sales Channels
A sales channel is a method for selling to the customer such as digital advertising. This is considered a marketing channel alongside distribution channels.Distribution Channels
Distribution channels are a method for reaching the customer with products and services such as a retail shop.Intermediaries
Intermediaries are channels that distribute products to other channels. Another way to think about this is that they are channels such as a wholesaler that don't sell directly to the end-customer.Levels
It is common for goods to flow through multiple marketing channels before reaching the end consumer. For example, if you produce wood, your products may be manufactured into furniture, sold to distributors, consigned to import agencies, sold to foreign distributors and then sold to foreign retailers. Each of these steps is viewed as a level.| Overview: Marketing Channel | ||
Area | ||
Definition | A method for reaching customers with products or services. | |
Also Known As | Distribution Channel | |
Related Concepts | ||
