A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Related Guides
Sales

Pricing

40 Types of Marketing Channel

 , updated on August 21, 2023
A marketing channel is a means of reaching customers with products and services. This includes both the process of selling to customers and delivering the product or service to them. It is common for firms to use multiple marketing channels often with different strategies for each region they serve. The following are common types of marketing channel.
Agents & brokers
Auctions
Bidding on contracts
Catalog sales
Company-owned retail
Conference booths
Dealerships
Department stores
Digital advertising
Digital services
Direct mail
Direct sales force
Distributors
Ecommerce
Email marketing
Event marketing
Foreign subsidiaries
Franchising
Importers & exporters
In-game sales
International partnerships
Kiosks
Mobile apps
Mobile marketing
Online marketplaces
Outlet stores
Personal selling
Pop-up shops
Resellers
Retail partners
Sales outsourcing
Showrooms
Social media marketing
Subscription boxes
Telemarketing
Traditional advertising
Value added resellers
Virtual shops
Websites
Wholesalers

Sales Channels

A sales channel is a method for selling to the customer such as digital advertising. This is considered a marketing channel alongside distribution channels.

Distribution Channels

Distribution channels are a method for reaching the customer with products and services such as a retail shop.

Intermediaries

Intermediaries are channels that distribute products to other channels. Another way to think about this is that they are channels such as a wholesaler that don't sell directly to the end-customer.

Levels

It is common for goods to flow through multiple marketing channels before reaching the end consumer. For example, if you produce wood, your products may be manufactured into furniture, sold to distributors, consigned to import agencies, sold to foreign distributors and then sold to foreign retailers. Each of these steps is viewed as a level.
Overview: Marketing Channel
Area
Definition
A method for reaching customers with products or services.
Also Known As
Distribution Channel
Related Concepts
Next: Sales Channels
More about channels:
Business Models
Channel Management
Channel Structure
Digital Services
Distribution
Marketing
Marketing Channel
Personal Selling
Sales
Sales Channels
Showrooms
If you enjoyed this page, please consider bookmarking Simplicable.
 

Distribution

A few examples of marketing distribution.

Distribution Definition

Marketing distribution explained.

Sales Channel vs Marketing Channel

The difference between a sales channel and a marketing channel.

Showroom

An overview of product showrooms as a marketing strategy.

Channel Conflict

A definition of channel conflict with examples.

Digital Channels

A definition of digital channel with examples.

Channel Pricing

A definition of channel pricing with examples.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map