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Ethos is an approach to influencing that is based on demonstrating your character, reputation and personal presence.Classical Ethos Aristotle described ethos as moral competence that is rooted in practical skills, wisdom, virtue, goodness and goodwill towards the audience.
Modern EthosThe ancient Greeks commonly used ethos to describe the effect of music on emotions, ideas and behavior. As such, ethos might be interpreted as an inspiring personal presence. A more common translation into modern English is "character, reputation, mood and atmosphere".|
Type | | Definition (1) | Influencing by demonstrating your skills, wisdom, virtue and goodwill. | Definition (2) | Influencing by using the strength of your character, reputation and personal presence. | Related Concepts | |
Storytelling
This is the complete list of articles we have written about storytelling.
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Examples of storytelling techniques.
A theory of innovation and storytelling.
A storytelling technique explained.
An overview of suspension of disbelief.
The definition of improvisation with examples.
The common types of business story.
A definition of slice of life with examples.
The definition of satire with examples.
The definition of design fiction with examples.
A complete overview of ambiguity with examples.
A few basic influencing strategies.
The belief that there is enough for everyone.
A few types of question common used in business and politics.
The definition of flattery with examples.
An overview of persuasion with examples.
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