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10 Examples of an Information Advantage

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An information advantage is unique knowledge that gives a firm or individual a strategic or tactical advantage in a particular context. The following are illustrative examples.

Inside Information

Information that originates within a government, organization, industry or group. For example, an employee who knows that their company is looking to make a big investment in renewable energy. This information might be valuable to a sales person at a solar module firm.


A negotiator knows the other side's best alternative to a negotiated agreement has an advantage in negotiations. For example, a job candidate who knows that an employer has an urgent problem and has been looking hard for someone with their skills for 5 months may push hard for a high salary knowing it is unlikely the employer will back away.


The ability to acquire and act on public information faster than all other competition. For example, a bank that is able to analyze and trade on a press release faster than other traders.


Superior analysis such as an equity analyst who identifies a serious problem at a company that others have missed.

Situated Knowledge

Information that is highly specific to a context. For example, a farmer who knows that a particular field has an excellent terroir for growing unusually valuable grapes.

Situational Awareness

The ability to analyze a fast moving situation. For example, a stock trader who is good at predicting how the market will react to news.


Running experiments to determine what works. For example, a chain of coffee shops that experiments with 30 new desserts a week to scale those that are well received by customers.


Acquiring and analyzing data. For example, market research that identifies exactly why consumers are dissatisfied with a leading product.


Practical knowledge that allows you to be more efficient or produce greater quality than the competition. For example, an artisan who produces wooden canoes that are highly valued by customers.


An ability to identify unknowns and estimate risk. For example, a strategist who holds off on investing in a trendy new technology because they identity dozens of unknowns that make it unlikely to generate a reasonable return on investment.
Overview: Information Advantage
Unique knowledge that gives a firm or individual a strategic or tactical advantage in a particular context.
Related Concepts


This is the complete list of articles we have written about information.
Confidential Information
Grey Area
Information Culture
Information Economy
Information Env.
Information Literacy
Information Skills
Information Sources
Information Things
Primary Source
Records Management
Sticky Information
Uncertainty Principle
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The characteristics of information with examples.

Sensory Information

A definition of sensory information with examples.

Information Costs

A definition of information costs with examples.

Visual Information

A definition of visual information and overview of the basic types.

Information Asset

A definition of information asset with examples.

Information Good

The definition of information good with examples.

Situated Knowledge

The definition of situated knowledge with examples.

Information Economics

The definition of information economics with examples.

Information Consumption

The definition of information consumption with examples.

Competitive Advantage

A few sources of competitive advantage for businesses.

Business Value

The definition of business value with examples.

Strategic Advantage

The definition of strategic advantage with examples.

SWOT Strengths

An overview of strengths in SWOT analysis with examples.

Competitive Differentiation

An overview of competitive differentiation with examples.

Business Weaknesses

A list of business weaknesses for strategic planning exercises such as swot analysis.

Business Strengths

A list of business strengths for brainstorming activities such as swot analysis.

Cost Innovation

The definition of cost innovation with examples.

Customer Value

A complete overview of customer value with examples.
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