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Mass customization is a manufacturing process that operates at scale but allows for each unit of production to be customized, often by the customer. This requires a specialized approach to manufacturing that includes integration of design tools for customers with manufacturing processes. Mass customization typically relies on specialized manufacturing equipment such as robotics and 3d printing.
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Type | | Definition | Mass production methods that allow for each unit to be customized, often by the customer. | Value | Customized products typically demand higher prices in the market. The ability to produce customized products near the costs of a mass produced product has potential to increase sales and margins. | Example | It is common for car manufacturers to offer a catalog of custom options that can often be installed as part of the production process. | Related Concepts | |
Manufacturing
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