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What is Mass Customization?

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Mass customization is a manufacturing process that operates at scale but allows for each unit of production to be customized, often by the customer. This requires a specialized approach to manufacturing that includes integration of design tools for customers with manufacturing processes. Mass customization typically relies on specialized manufacturing equipment such as robotics and 3d printing.
Overview: Mass Customization
Type
Definition
Mass production methods that allow for each unit to be customized, often by the customer.
Value
Customized products typically demand higher prices in the market. The ability to produce customized products near the costs of a mass produced product has potential to increase sales and margins.
Example
It is common for car manufacturers to offer a catalog of custom options that can often be installed as part of the production process.
Related Concepts

Manufacturing

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Acceptance Sampling
Assembly Line
Automation
Batch
Batch Production
Benchmarking
Bottleneck
Cell Production
Continuous Process
Continuous Production
Craft Production
Cycle Time
Debottlenecking
Delayed Differentiation
Finished Goods
Genchi Genbutsu
Interchangeable Parts
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Job Shop
Lead Time
Light Industry
Lights Out
Make To Stock
Manufacturing Industry
Manufacturing Quality
Mass Customization
Mass Production
Production
Production Line
Production Process
Production Run
Quality Control
Robotics
S&OP
Takt Time
Target Costing
Theory Of Constraints
White Label
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