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Bricks and clicks is a retailing strategy that combines physical locations with a strong ecommerce presence. The term is typically applied to a retailer that generates a high percentage of its sales through ecommerce. In many cases, physical locations serve both as a retail sales location and as a distribution network for ecommerce sales. The physical locations may also serve as customer service centers.
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Type | | Definition | A retail strategy that effectively combines physical shops with ecommerce sales. | Value | Allows traditional retailers to leverage their shops as an advantage in ecommerce. | Related Techniques | |
Business Models
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