|Overview: Bricks And Clicks|
A retail strategy that effectively combines physical shops with ecommerce sales.
Allows traditional retailers to leverage their shops as an advantage in ecommerce.
What is Bricks And Clicks?
John Spacey, updated on December 09, 2016
Bricks and clicks is a retailing strategy that combines physical locations with a strong ecommerce presence. The term is typically applied to a retailer that generates a high percentage of its sales through ecommerce. In many cases, physical locations serve both as a retail sales location and as a distribution network for ecommerce sales. The physical locations may also serve as customer service centers.
Business ModelsThis is the complete list of articles we have written about business models.
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