A-Z Popular Blog Business Search »
Business
 Advertisements
Related Guides

What is Bricks And Clicks?

 , updated on
Bricks and clicks is a retailing strategy that combines physical locations with a strong ecommerce presence. The term is typically applied to a retailer that generates a high percentage of its sales through ecommerce. In many cases, physical locations serve both as a retail sales location and as a distribution network for ecommerce sales. The physical locations may also serve as customer service centers.
Overview: Bricks And Clicks
Type
Definition
A retail strategy that effectively combines physical shops with ecommerce sales.
Value
Allows traditional retailers to leverage their shops as an advantage in ecommerce.
Related Techniques

Business Models

This is the complete list of articles we have written about business models.
Added Value
Aftermarket
Agent
Arbitrage
Auctioneering
Barter
Augmented Product
Bespoke
Bricks And Clicks
Business Markets
Business Products
Business Services
C2B
Club Goods
Coercive Monopoly
Collective Business
Concession
Complement Good
Consumer Business
Consumer Goods
Collectives
Consumer Services
Cottage Industry
Creative Services
Digital Business
C-to-C
Digital Services
Convenience Good
Ebusiness
FMCG
Gig Economy
Middleman Cutting
Global Business
Designer Label
Haute Couture
Digital Goods
Intermediary
Long Tail
Fast Fashion
Market Maker
Financial
Middleman
Niche
One Stop Shop
Productization
Recommerce
Retail
Managed Services
Services
Used Goods
Markets
White Label
Micropayments
Microtransactions
Modular Products
Original Equipment Manufacturer
Product-as-a-Service
Razor And Blades
Store Within A Store
Two Sided Market
Utility Computing
VAR
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Business Models

A list of common business models.

Complementary Goods

A definition of complementary goods with several examples.

Collective Business System

An organization that represents businesses or professionals that have something in common.

Product vs Service

The business difference between products and services.

Business Model Examples

A few examples of common business models.

Business Model Definition

The definition of business model.

Scalable Business Model

A definition of scalable business model with several examples.

Two-sided Market

A definition of two-sided market with examples.

Product Strategy

A checklist for developing a product strategy.

Pricing Strategy

An overview of common pricing strategies.

Product Value

A definition of product value with examples.

Premiumisation

The common types of premiumisation.

Product Demand

The basic types of product demand.

Marketing Myopia

A definition of marketing myopia with examples.

Product Extension

The definition of product extension with examples.

Product Market

An overview of product markets with examples.

Product Culture

An overview of product culture with examples.

Product Marketing

A guide to product marketing.

Product Features Examples

A list of common product features.

Product Planning

An overview of product planning with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Product Metrics

A list of common product metrics.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map