|
| |
A complementary good is a product or service designed to be used with another company's products or services. A common example is an app designed to work on a particular mobile device platform. |
Function | | Definition | A product or service designed to be used with another company's products and services. | Value | A way for small companies to offer products to a larger firm's customers.
Benefits the larger firm as the smaller companies may help to build out their services or ecosystem. In some cases, the larger firm also finds a way to take a percentage of sales of the complimentary goods. | Related Concepts | |
Business Models
This is the complete list of articles we have written about business models.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|
