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201 Useful Marketing Words

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Marketing words are vocabularies that are used to position brands and products or to achieve a marketing goal such as conversions. These include emotional words designed to associate a brand with positive feelings and more pragmatic terms designed to communicate the quality of products and services. Marketing words also include descriptions of offers such as a promotional price or trial. The following are commonly used marketing words that may serve as a useful reference.
Accomplish
Accredited
Announcing
Art / Artistic
Authentic
Backed
Bargain
Beautiful
Because
Become Part Of
Best-selling
Breakthrough
Build / Built
Cancel Anytime
Care
Certified
Challenge
Change
Choice / Choices
Chosen
Comes With
Comfort
Compare
Compatible
Complete
Complimentary
Comprehensive
Confidential
Configurable
Connect / Connected
Construction
Convenience
Crafted
Create
Customizable
Deal
Deep
Define / Defines / Defined
Delivers
Dependable
Design / Designed
Detailed
Different
Diligent
Discounted
Discover
Do Not Hesitate
Durable
Easy
Easy to Use
Effortless
Engineered
Established
Everything
Everything You Need
Exclusive
Experience
Expires
Express
Fast
Fearless
Feel Free
Feel the Difference
Fierce
Final
Finally
Find
Flawless
Flexible
Forever
Formulated
Forward
Free
Freedom
Fresh
Friendly
Fun
Further
Genuine
Give / Gives
Handcrafted
Highest
Hit
Honest
Ideal
Imagine
Included
Inspire
Instant
Introducing
Invite-only
Join
Jump
Just
Know
Last chance
Leading
Leave
Less
Life
Like
Limited
Limited-time
Live
Love / Love It
Lowest
Made
Magic
Make
Materials
Meet
Membership
Memories
Miss Out / Don't Miss Out
Mood
Move
Natural
Navigate
Never
Next-level
No Obligation
No Risk
Now
Only
Options
Painless
Passion
Perfect / Perfected
Pledge
Power / Powerful
Premium
Prestige
Private / Privacy
Problems
Produce
Professional
Promise
Protected
Proven
Quality
Rare
Refined
Relaxed
Release
Reliable
Research
Resilience
Respect
Responsive
Results / Real Results
Reusable
Rewards
Rewriting
Rich
Risk Free
Safe / Safer
Sale
Savings
Scientific
Seamless
Secure
See
See For Yourself
Select / Selected
Seriously
Sharp
Simple
Smart / Smarter
Soon
Special
Start
Status
Stop
Straight-forward
Striking
Style / Stylish
Superior
Support
Technology
Tested
Think
Top
Top Rated
Tradition / Traditional
Tried and Tested
True
Trust / Trusted
Trustworthy
Unbreakable
Unconditional
Unconventional
Undivided
Unusual
Value
Verified
We Get It
Works
World-class
You
You Can
You Deserve

Good Words

Customers perceive synonyms of good such as "awesome" as completely meaningless. Anyone can say they are good and marketing is filled with these filler words such that customers have learned to ignore to them.

You

"You" is the most important word in marketing as everything is presented from the perspective of the customer. For example, "you will receive 3 months free without any cost or risk."

Self-centered Copy

Self-centered copy focuses on the goals of the marketer as opposed to the goals of the customer. For example. "click here."

Cliches

Cliches are phrases that have been overused such that people find them irritating. For example, "innovative."

Positive Words

Marketing is usually centered around positive words that highlight the emotional and practical goodness of your products, services and offers.

Negative Words

Marketing uses negative words to capture customer fears and negative experiences that they want to escape. For example, "avoid troublesome contracts and cancellation fees."

Promotion

This is the complete list of articles we have written about promotion.
Attention Economics
Brand Awareness
Brand Recognition
Demand Generation
Marketing Media
Marketing Words
Media
Media Event
Media Strategy
Mere Exposure Effect
Nudge Theory
Personal Selling
Remarketing
Sales Promotion
Spacing Effect
Tagline
More ...
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A list of marketing promotion terms.

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Target Audience Examples

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