Promotions that follow up on a recent customer interaction.
Promoting to customers while they are shopping or researching a purchase.
Also Known As
What is Remarketing?
John Spacey, updated on July 05, 2023
Remarketing is a promotion strategy that seeks to follow up on previous interactions with customers. The most common example of remarketing, is targeting digital ads to customers who have recently visited your website. A number of digital advertising firms often technologies to deliver remarketing advertising, also known as retargeting. Some of these companies have a large number of content partners and can serve your ads on a high percentage of websites to follow up on a customer interaction such as abandonment of a shopping cart on your site.
PromotionThis is the complete list of articles we have written about promotion.
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A list of promotion techniques.
A definition of product diffusion with examples.A list of marketing promotion terms.
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An overview of six degrees of separation.
The study of human attention as a scarce resource.
An overview of product showrooms as a marketing strategy.
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A list of common advertising techniques.
An overview of brand awareness.
A definition of ambient advertising with examples.
The common types of target marketing.
The common types of advertising objectives.The common types of media. The common elements of media planning.
The difference between marketing and advertising explained.A list of common marketing costs.
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