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top   »  marketing   »  marketing technology   »  remarketing

What is Remarketing?

 , updated on February 23, 2017
Remarketing is a promotion strategy that seeks to follow up on previous interactions with customers. The most common example of remarketing, is targeting digital ads to customers who have recently visited your website.
A number of digital advertising firms often technologies to deliver remarketing advertising, also known as retargeting. Some of these companies have a large number of content partners and can serve your ads on a high percentage of websites to follow up on a customer interaction such as abandonment of a shopping cart on your site.
Overview: Remarketing
TypePromotion Strategy
DefinitionPromotions that follow up on a recent customer interaction.
ValuePromoting to customers while they are shopping or researching a purchase.
Also Known AsRetargeting
Related ConceptsAdvertising Strategy

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