|Overview: Personal Selling|
Promoting and selling a product using a sales force that buildings relationships with customers.
What is Personal Selling?
John Spacey, updated on December 13, 2016
Personal selling is the use of a sales force to promote and sell a product using social interactions such as face-to-face and social media conversations. It is the primary way to sell products and services in many industries and is particularly common in high value business-to-business sales. The process of personal selling is often viewed as a sales pipeline that includes steps such as lead identification, lead qualification, customer contact, needs analysis, proposal, quote, close and customer relationship management.
PromotionThis is the complete list of articles we have written about promotion.
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