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top   »  marketing   »  promotion   »  promotion strategy   »  personal selling

What is Personal Selling?

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Personal selling is the use of a sales force to promote and sell a product using social interactions such as face-to-face and social media conversations. It is the primary way to sell products and services in many industries and is particularly common in high value business-to-business sales.
The process of personal selling is often viewed as a sales pipeline that includes steps such as lead identification, lead qualification, customer contact, needs analysis, proposal, quote, close and customer relationship management.
Overview: Personal Selling
Type
Marketing
Definition
Promoting and selling a product using a sales force that buildings relationships with customers.
Related Concepts
Relationship Marketing
Sales Pipeline
Sales Negotiation
Marketing Strategy

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