|Overview: Personal Selling|
|Definition||Promoting and selling a product using a sales force that buildings relationships with customers.|
|Related Concepts||Relationship MarketingSales PipelineSales NegotiationMarketing Strategy|
What is Personal Selling?
John Spacey, December 13, 2016
Personal selling is the use of a sales force to promote and sell a product using social interactions such as face-to-face and social media conversations. It is the primary way to sell products and services in many industries and is particularly common in high value business-to-business sales. The process of personal selling is often viewed as a sales pipeline that includes steps such as lead identification, lead qualification, customer contact, needs analysis, proposal, quote, close and customer relationship management.
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