Durable Goods
Products that last more than three years that can be used multiple times such as a camera.Nondurable Goods
Things that last less than three years or that can only be used once such as an ice cream cone.Private Goods
Things intended to be used by a limited number of people such as an apple that one person eats or a sofa that one family uses.Club Goods
A resource that can be enjoyed by many people such as a theme park. Club goods have limited capacity and typically charge fees.Public Goods
Resources that have great capacity relative to demand such that they can be enjoyed by all without constraint such as a beach. In many cases, public goods are free.Convenience Goods
Products that people need to buy on a regular basis such that they tend to seek a convenience source. For example, bread that people buy from a neighborhood bakery.Shopping Goods
Things that people tend to compare before buying such as fashion.Specialty Goods
Things that people buy rarely and may put significant effort into researching and purchasing such as a wedding dress.Unsought Goods
Products that have little demand for one reason or another. Innovative new products may be unsought goods until customers learn to appreciate them. For example, the microwave oven was an unsought good in the 1960s and 1970s until it finally took off in the 1980s.Positional Goods
Goods that people value for their limited supply. This includes luxury products that limit supply by maintaining high prices. It also includes things that are inherently limited in supply such as gold. Positional goods are often used to display wealth as a form of social status.Differentiated Goods
Products categories where customers see a difference in quality and value between different items. Most products fall into this category. For example, customers see a difference between low quality bicycle helmets and high quality helmets.Commodity Goods
Commodities are product categories where customers see little difference between items and usually buy based on price. For example, corn is a commodity.| Overview: Consumer Goods | ||
Type | ||
Definition | Tangible products that are sold primarily to individuals as opposed to businesses. | |
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