Accomplishments | Altruism |
Appearance / Face | Association with Institutions |
Association with Organizations | Association with Scandals |
Association with a Culture | Association with an Emotion |
Association with an Idea | Authenticity / Disinterest in Your Brand |
Authority | Awards & Recognition |
Character Traits | Coolness |
Credibility | Cultural Capital |
Experiences | Face / Physical Appearance Recognized By Others |
Failures | Fame / Media Exposure |
Family | Fashion Style |
Friends | Honors |
Intelligence | Languages |
Likability | Memberships |
Name | Nationality |
People Talk About You | Personal Presence |
Personality | Physical Abilities |
Physical Characteristics | Political Capital |
Positions & Roles | Promotion By Others (e.g. symbol of a company) |
Public Perceptions | Publications |
Quotes / Memorable Things You Have Said | Relational Capital |
Reputation | Self Promotion |
Social Media | Socioeconomic Class |
Storytelling | Style of Communication |
Style of Leadership | Talents |
Visibility in an Organization / Industry | Wealth |
Wit | Youth / Youthfulness |
Personal Brand vs Reputation
A reputation is the set of positive and negative traits that people associate with you. Personal brand is reputation × visibility whereby it includes how many people recognize you, know you and are familiar with your reputation. For example, a quiet person who knows a handful of people may have a stellar reputation but wouldn't have much of a personal brand due to a lack of social visibility.Overview: Personal Brand | ||
Type | ||
Definition (1) | The social status tied to the public image of a person. | |
Definition (2) | The reputation and visibility of a person. | |
Related Concepts |