A personal brand is the combination of the recognition of your name and appearance and the image that this conjures up in people's mind.Your personal brand exists whether you consciously engage in personal branding or not. Many individuals with a strong / valuable personal brand have never engaged in "personal branding."Personal branding approaches such as coming up with a "personal brand statement" may have no effect on the realities of your personal brand.
Appearance / Face
Association with Institutions
Association with Organizations
Association with Scandals
Association with a Culture
Association with an Emotion
Association with an Idea
Authenticity / Disinterest in Your Brand
Awards & Recognition
Face / Physical Appearance Recognized By Others
Fame / Media Exposure
People Talk About You
Positions & Roles
Promotion By Others (e.g. symbol of a company)
Quotes / Memorable Things You Have Said
Style of Communication
Style of Leadership
Visibility in an Organization / Industry
Youth / Youthfulness
Personal Brand vs ReputationA reputation is the set of positive and negative traits that people associate with you. Personal brand is reputation × visibility whereby it includes how many people recognize you, know you and are familiar with your reputation. For example, a quiet person who knows a handful of people may have a stellar reputation but wouldn't have much of a personal brand due to a lack of social visibility.
|Overview: Personal Brand|
The social status tied to the public image of a person.
The reputation and visibility of a person.