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54 Examples of Personal Brand

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Personal brand is the social status tied to the public image of a person. This is based on the observation that a person's name and image can be as recognizable and valuable as a brand name and brand image. Personal branding is a small scale industry with much media, publishing, coaching and personal consulting that advises how to improve your brand. This is focused on how you are perceived. This can be contrasted with personal development that is more concerned with the realities of your life. The following are common elements of a personal brand.
Accomplishments
Altruism
Appearance / Face
Association with Institutions
Association with Organizations
Association with Scandals
Association with a Culture
Association with an Emotion
Association with an Idea
Authenticity / Disinterest in Your Brand
Authority
Awards & Recognition
Character Traits
Coolness
Credibility
Cultural Capital
Experiences
Face / Physical Appearance Recognized By Others
Failures
Fame / Media Exposure
Family
Fashion Style
Friends
Honors
Intelligence
Languages
Likability
Memberships
Name
Nationality
People Talk About You
Personal Presence
Personality
Physical Abilities
Physical Characteristics
Political Capital
Positions & Roles
Promotion By Others (e.g. symbol of a company)
Public Perceptions
Publications
Quotes / Memorable Things You Have Said
Relational Capital
Reputation
Self Promotion
Social Media
Socioeconomic Class
Storytelling
Style of Communication
Style of Leadership
Talents
Visibility in an Organization / Industry
Wealth
Wit
Youth / Youthfulness
A personal brand is the combination of the recognition of your name and appearance and the image that this conjures up in people's mind.
Your personal brand exists whether you consciously engage in personal branding or not.
Many individuals with a strong / valuable personal brand have never engaged in "personal branding."
Personal branding approaches such as coming up with a "personal brand statement" may have no effect on the realities of your personal brand.

Personal Brand vs Reputation

A reputation is the set of positive and negative traits that people associate with you. Personal brand is reputation × visibility whereby it includes how many people recognize you, know you and are familiar with your reputation. For example, a quiet person who knows a handful of people may have a stellar reputation but wouldn't have much of a personal brand due to a lack of social visibility.
Overview: Personal Brand
Type
Definition (1)
The social status tied to the public image of a person.
Definition (2)
The reputation and visibility of a person.
Related Concepts

Personal Brand

This is the complete list of articles we have written about personal brand.
Altruism
Authority
Character Traits
Coolness
Credibility
Cultural Capital
Family
Intelligence
Likability
Personal Accomplishments
Personal Brand
Personal Presence
Personality
Political Capital
Relational Capital
Social Media
Social Status
Storytelling
Talents
Wealth
Wit
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