Brands
Brand awareness, legacy, reputation and image. Brands can be extremely valuable as customers tend to choose products and services that they recognize and trust.Employer Branding
A firm's reputation and identity as an employer.Stakeholders
Relationships and reputation amongst stakeholders such as investors, communities and governments. For example, a firm that is widely respected amongst investors may enjoy a low cost of capital.Customer Relationships
Customer relationships such as a pool of customers who pay monthly recurring fees that have high switching costs.Partners
Connections and relationships such as a research partnership with a university or distribution partnership with a retailer.Contacts
Formal relationships outlined in contracts such as a licensing agreement for a brand.| Overview: Relational Capital | ||
Type | ||
Definition | A type of intangible value established by a business based on its reputation and relationships with stakeholders. | |
Related Concepts | ||
