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Intellectual Property
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Relational capital is a type of intangible asset established by a business based on its reputation and relationships with stakeholders. The following are common elements of relational capital.
Brand awareness, legacy, reputation and image. Brands can be extremely valuable as customers tend to choose products and services that they recognize and trust.A firm's reputation and identity as an employer.Relationships and reputation amongst stakeholders such as investors, communities and governments. For example, a firm that is widely respected amongst investors may enjoy a low cost of capital.
Customer relationships such as a pool of customers who pay monthly recurring fees that have high switching costs.PartnersConnections and relationships such as a research partnership with a university or distribution partnership with a retailer.ContactsFormal relationships outlined in contracts such as a licensing agreement for a brand.|
| Type | | | Definition | A type of intangible value established by a business based on its reputation and relationships with stakeholders. | | Related Concepts | |
Competitive Advantage
This is the complete list of articles we have written about competitive advantage.
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