BrandsBrand awareness, legacy, reputation and image. Brands can be extremely valuable as customers tend to choose products and services that they recognize and trust.
Employer BrandingA firm's reputation and identity as an employer.
StakeholdersRelationships and reputation amongst stakeholders such as investors, communities and governments. For example, a firm that is widely respected amongst investors may enjoy a low cost of capital.
Customer RelationshipsCustomer relationships such as a pool of customers who pay monthly recurring fees that have high switching costs.
PartnersConnections and relationships such as a research partnership with a university or distribution partnership with a retailer.
ContactsFormal relationships outlined in contracts such as a licensing agreement for a brand.
|Overview: Relational Capital|
|Definition||A type of intangible value established by a business based on its reputation and relationships with stakeholders.|