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102 Examples of a Product Line

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A product line is a set of products in the same product category sold under the same brand name. For example, Apple sells different smartphones under the brand iPhone. The following are examples of product lines.
Aircraft
Art Supplies
Audio Equipment
Baby Clothes
Baby Food
Baby Transport
Baked Goods
Banking Services
Baseball Equipment
Batteries
Beauty Supplies
Bedding
Beds & Mattresses
Beverages
Bikes & Cycling Equipment
Bottled Water
Business Software
Cameras
Candy
Canned Food
Cereal
Cheese
Cleaning Supplies
Clothing
Coffee
Computers
Computing Accessories
Condiments & Dressings
Cosmetics
Costumes
Curtains
Data Storage Devices
Desserts
Diy Supplies
Energy Drinks
Fast Food
Flowers
Fragrances
Frozen Food
Furniture
Garden Products
Glasses
Golf Equipment
Gourmet Food
Greeting Cards
Guitars
Hair Care
Handbags
Health Foods
Home Decor
Home Improvement
Hotels
Household Appliances
Insurance
Jewelry
Juice
Kitchenware
Laptops
Lighting
Loans and Mortgages
Luggage
Men's Grooming
Menswear
Milk
Mobile Apps
Mobile Devices
Office Supplies
Oral Care
Organic Foods
Outdoor Goods
Paint
Party Supplies
Pet Care
Pianos
Printers
Restaurants
Running Shoes
Satellites
Scientific Instruments
Smartphones
Snacks
Snowboards
Soap & Shower
Soft Drinks
Solar Panels
Soup
Space Systems
Sports Drinks
Stationery
Sunglasses
Sunscreen
Tableware
Tea
Tennis Equipment
Tires
Tools
Toys
Vehicles
Video Games
Vitamins
Wearable Technology
Womenswear

Similar Products

A product line consists of products in the same product category that are sold under the same brand. Product categories can be very broad such as sporting goods or very narrow such as golf tees. However, totally different products can't be members of the same product line. For example, if you sold golf tees and chocolate bars under the same brand this would be two different product lines.

Product Differentiation

Different products in the same product line are different somehow. The following are common examples.
Differentiation
Example
Types
A flower shop with different types of flowers.
Style
A sporting goods company with different colors and styles of sneakers.
Functions
A snowboarding goods company with different snowboards for freestyle and alpine riders.
Features
An air conditioner with simple settings versus an air conditioner with many adjustable modes.
Quality
A tennis brand that offers tennis rackets at different levels of quality such as a high-end model that is light, strong and responsive because it is made with advanced materials.
Experience
A video game company that sells different games that represent completely different experiences.
Convenience
A coffee company that sells beans and ready to drink coffees in a glass bottle.
Performance
A mobile device company that sells devices with fast processors and devices with relatively slow processors.
Variety
A soup company with hundreds of flavors of soup.
Social Status
Product variations that signal status such as a color or visible feature that is more expensive than standard models.
Content
A publisher that publishes a magazine about baseball and a magazine about business.
Affinity
Products based on what people like such as pajamas designed for cat lovers and pajamas designed for dog lovers.
Sourcing & Production
Products based on production methods or sourcing. For example, an organic cereal made in the United States versus a non-organic cereal that is imported from a developing country.
Overview: Product Line
Type
Definition
A set of products in the same product category sold under the same brand name.
Related Concepts

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