Beds & Mattresses
Bikes & Cycling Equipment
Condiments & Dressings
Data Storage Devices
Loans and Mortgages
Soap & Shower
Similar ProductsA product line consists of products in the same product category that are sold under the same brand. Product categories can be very broad such as sporting goods or very narrow such as golf tees. However, totally different products can't be members of the same product line. For example, if you sold golf tees and chocolate bars under the same brand this would be two different product lines.
Product DifferentiationDifferent products in the same product line are different somehow. The following are common examples.
A flower shop with different types of flowers.
A sporting goods company with different colors and styles of sneakers.
A snowboarding goods company with different snowboards for freestyle and alpine riders.
An air conditioner with simple settings versus an air conditioner with many adjustable modes.
A tennis brand that offers tennis rackets at different levels of quality such as a high-end model that is light, strong and responsive because it is made with advanced materials.
A video game company that sells different games that represent completely different experiences.
A coffee company that sells beans and ready to drink coffees in a glass bottle.
A mobile device company that sells devices with fast processors and devices with relatively slow processors.
A soup company with hundreds of flavors of soup.
Product variations that signal status such as a color or visible feature that is more expensive than standard models.
A publisher that publishes a magazine about baseball and a magazine about business.
Products based on what people like such as pajamas designed for cat lovers and pajamas designed for dog lovers.
Sourcing & Production
Products based on production methods or sourcing. For example, an organic cereal made in the United States versus a non-organic cereal that is imported from a developing country.
|Overview: Product Line|
A set of products in the same product category sold under the same brand name.