Creative VisionCreating a big idea that serves as the vision for a visual work. This may include an overall style, attitude, message, approach, mood and theme.target audience. This potentially involves market research.
Client RelationshipsMaintaining client relationships, pitching a creative vision and achieving acceptance of final work products. creative control of visual outputs and needs to make regular decisions.goal setting, performance management, productivity and influencing on behalf of the team. team culture.Project management related work such as developing estimates, schedules, budgets, project plans and managing project execution.
Stakeholder ManagementProjects may have multiple stakeholders who make competing demands. An art director manages expectations and influences to achieve objectives.
Creative PartnersAn art director may manage relationships with a large number of creative partners such as artists, photographers, film crews and copywriters.
Art & DesignThe implementation of a creative work such as layout and composition.
|Overview: Art Direction|
The management of creative processes that produce visual outputs such as publications, media, environments, communications and symbols.