Creative Vision
Creating a big idea that serves as the vision for a visual work. This may include an overall style, attitude, message, approach, mood and theme.Target Audience
Crafting works to resonate with a target audience. This potentially involves market research.Client Relationships
Maintaining client relationships, pitching a creative vision and achieving acceptance of final work products.Decision Making
An art director often has creative control of visual outputs and needs to make regular decisions.Team Management
In some cases, an art director manages a creative team and is responsible for things such as goal setting, performance management, productivity and influencing on behalf of the team.Team Culture
Establishing a creative team culture.Project Management
Project management related work such as developing estimates, schedules, budgets, project plans and managing project execution.Stakeholder Management
Projects may have multiple stakeholders who make competing demands. An art director manages expectations and influences to achieve objectives.Creative Partners
An art director may manage relationships with a large number of creative partners such as artists, photographers, film crews and copywriters.Art & Design
The implementation of a creative work such as layout and composition.| Overview: Art Direction | ||
Type | ||
Definition | The management of creative processes that produce visual outputs such as publications, media, environments, communications and symbols. | |
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