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8 Types of Design Unity

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Unity is a term for a design that fits together as a cohesive whole. This is a common design principle that is somewhat difficult to apply as is based on artistic insight as opposed to hard-and-fast rules. Nevertheless, it is a useful idea that suggests that designers take a step back and look at an entire design. The following are common elements of unity.


A design that looks as if it is equally weighted on opposite sides of its vertical center.


Elements with natural-looking proportions.


Elements are an appropriate size relative to each other. Physical things are typically designed to human scale.

Repetition & Rhythm

The design employs repetition and rhythm to create a sense of order, structure and consistency.


The design isn't so structured and ordered that it is boring. For example, elements may be contrasted for emphasis or to establish dominance.

Shape & Form

How well shapes blend together such that each element feels like a continuation of the design.

Negative Space

Effective use of negative space such as white space, textures and photos.

Layout & Composition

The overall structure of a design.
Overview: Design Unity
A design that fits together as a cohesive whole.
Related Concepts

First Principles

This is the complete list of articles we have written about first principles.
Arrow Of Time
Art For Art's Sake
Keep It Small
KISS Principle
Ban The Average
Least Astonishment
Big Picture
Business As Usual
Worse Is Better
Complexity Hiding
Do No Harm
Fit For Purpose
Form Follows Function
Form Follows Nature
Genius Loci
Interchangeable Parts
Keep It Simple Stupid
Less Is A Bore
Less Is More
More Is Different
Path Of Least Resistance
Preserving Ambiguity
Think Global, Act Local
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A way to define the ideal level of quality.

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Preserving Ambiguity

Overview of preserving ambiguity.

Form Follows Function

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An overview of a common design and marketing principle.

Examples Of Design Principles

A definition of design principles with examples.

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An overview of common learnability principles.


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