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Unity is a term for a design that fits together as a cohesive whole. It is a common design principle that is somewhat difficult to apply as is based on artistic insight as opposed to hard-and-fast rules. Nevertheless, it is a useful idea that suggests that designers take a step back and look at an entire design. The following are common elements of unity.
Balance A design that looks as if it is equally weighted on opposite sides of its vertical center.Proportion Elements with natural-looking proportions.ScaleElements are an appropriate size relative to each other. Physical things are typically designed to human scale.Repetition & RhythmThe design employs repetition and rhythm to create a sense of order, structure and consistency.
VarietyThe design isn't so structured and ordered that it is boring. For example, elements may be contrasted for emphasis or to establish dominance.Shape & FormHow well shapes blend together such that each element feels like a continuation of the design.Effective use of negative space such as white space, textures and photos.
The overall structure of a design. |
| Type | | | Definition | A design that fits together as a cohesive whole. | | Related Concepts | |
First Principles
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