BalanceA design that looks as if it is equally weighted on opposite sides of its vertical center.
ProportionElements with natural-looking proportions.
ScaleElements are an appropriate size relative to each other. Physical things are typically designed to human scale.
Repetition & RhythmThe design employs repetition and rhythm to create a sense of order, structure and consistency.
VarietyThe design isn't so structured and ordered that it is boring. For example, elements may be contrasted for emphasis or to establish dominance.
Shape & FormHow well shapes blend together such that each element feels like a continuation of the design.negative space such as white space, textures and photos. structure of a design.
|Overview: Design Unity|
A design that fits together as a cohesive whole.