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8 Types of Design Unity

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Unity is a term for a design that fits together as a cohesive whole. This is a common design principle that is somewhat difficult to apply as is based on artistic insight as opposed to hard-and-fast rules. Nevertheless, it is a useful idea that suggests that designers take a step back and look at an entire design. The following are common elements of unity.

Balance

A design that looks as if it is equally weighted on opposite sides of its vertical center.

Proportion

Elements with natural-looking proportions.

Scale

Elements are an appropriate size relative to each other. Physical things are typically designed to human scale.

Repetition & Rhythm

The design employs repetition and rhythm to create a sense of order, structure and consistency.

Variety

The design isn't so structured and ordered that it is boring. For example, elements may be contrasted for emphasis or to establish dominance.

Shape & Form

How well shapes blend together such that each element feels like a continuation of the design.

Negative Space

Effective use of negative space such as white space, textures and photos.

Layout & Composition

The overall structure of a design.
Overview: Design Unity
Type
Definition
A design that fits together as a cohesive whole.
Related Concepts

First Principles

This is the complete list of articles we have written about first principles.
Arrow Of Time
Art For Art's Sake
Keep It Small
KISS Principle
Ban The Average
Least Astonishment
Big Picture
Rationalism
Business As Usual
Worse Is Better
Causality
Complexity Hiding
Do No Harm
Equilibrium
Fit For Purpose
Form Follows Function
Form Follows Nature
Genius Loci
Inertia
Interchangeable Parts
Keep It Simple Stupid
Less Is A Bore
Less Is More
More Is Different
Path Of Least Resistance
Preserving Ambiguity
Think Global, Act Local
More ...
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Design Principles

A list of design principles.

Ban The Average

Why averages are counterproductive for design.

Fit For Purpose

A way to define the ideal level of quality.

Principle Of Least Astonishment

An overview of the Principle Of Least Astonishment.

Preserving Ambiguity

Overview of preserving ambiguity.

Form Follows Function

An overview of form follows function with examples.

Principle Of Least Effort

An overview of a common design and marketing principle.

Examples Of Design Principles

A definition of design principles with examples.

Proportion vs Scale

An overview of proportion and scale in design.

Learnability

An overview of common learnability principles.

Elegance

The definition of elegance with examples.

Design

A comprehensive guide to design.

Design Flaw

The common types of design flaw.

Design Constraints

The common types of design constraint.

Information Scent

The common types of information scent.

Product Experience

The common types of product experience.

Ease Of Use

The definition of ease of use with examples.

Typography

The common elements of typography.
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