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What is Ban The Average?

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Ban the average is the design principle that averages are unhelpful and counterproductive measures for human factors. It is used to defeat the common misconception that most people are average. The principle suggests that designs fail when they approach human factors by targeting averages.

Myth of Average

The myth of average is the observation that an individual may be close to average for one factor but not for a large number of factors. In other words, everyone has uniqueness that diverge from average.
As an example, 30% of people might be close to an average weight. With two factors, such as weight and height only 10% of people might be average for both. With ten or more factors, the percentage of people who are average on every count drops to a very low number. As such, designs that target the average are designed for nobody.

Design to the Edges

Design to the edges is a technique for achieving the principle of ban the average that seeks to accommodate as many people as possible for each human factor. For example, a car may be designed to accommodate both unusually short and unusually tall drivers.
Overview: Ban The Average
Type
Definition
The principle that averages are counterproductive measures for human factors.
Value
Designing for a wide range of people as opposed to the mythical average.
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