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30 Types of Product Experience

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Product experience is the overall value of a product or service to customers. This is defined in terms of customer perceptions as they use the product or service in a variety of contexts. Product experience is a component of customer experience, a broader concept that includes all interactions between your firm and the customer. Product experience is mainly achieved through design and quality control. The following are common types of product experience.

Fit For Purpose

The product or service has the functions you need without bloated features getting in the way.

Sensory Design

Visual appeal and pleasing taste, smell, touch and sound.


Sensations generated by the product such as temperature, light intensity and haptics.


A product that is pleasing to use.


A product that feels intuitive that is easy to learn with a little trial and error.


The product provides a safe environment where actions can be undone.


The product lets you control it. Automations and suggestions feel useful and are easily overridden.


The product makes reasonably useful assumptions about your preferences.


You can easily customize the product to the way you want it.


User interfaces are predicable. Dynamic elements such as context menus feel intuitive.


The product feels fast and responsive.


The product meets your performance expectations such as a snowboard that is just bendy enough.


The product allows you to complete your goals quickly.

Information Density

The product gives you the amount of information you need to achieve your goals without overwhelming you or making you look too hard.

Information Scent

Clear visual cues and structure that make information and functions easy to find.

Layout & Composition

The product has a pleasing layout and feels balanced and organized.


Different elements of the product look like they belong together.

Shape & Form

A pleasing shape and form. For example, a device that fits in your hand comfortably.


The product is convenient to use. For example, a device the fits in your pocket or a meal that is easy to prepare.


The product is designed to be useful to a broad range of people including people with disabilities.

Durability & Resilience

The product doesn't easily break and continues to operate under a wide range of real world conditions.


Change to the product such as upgrades and expansions go well and aren't detrimental to your use of the product.


The product is safe to use. For example, software that is reasonably secure from information security threats.


A product that feels healthy.


Customer perceptions regarding the impact of the product on the environment and people. For example, a product that is manufactured locally according to environmentally responsible methods.


The product or service has fair terms of service.

Product Identity

People often describe products and brands with the same words they might use to describe a person. For example, a product that you trust.

Social, Culture & Lifestyle

A customer who sees a product as a part of their social status, culture or lifestyle. For example, snowboarding goggles that all the cool snowboarders wear on a particular mountain.


Customers may attach personal meaning to a product. For example, a toy that reminds a parent of their youth.


The product looks highly refined such that it is was obviously designed and built by people who are diligent in their work.
Overview: Product Experience
The overall value of a product or service to customers.
Related Concepts

Product Development

This is the complete list of articles we have written about product development.
Brand Development
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Latent Need
Market Fit
Market Research
Moment Of Truth
Naive Design
Packaging Design
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product Metrics
Product Planning
Product SWOT
Proof Of Concept
Sensory Analysis
Social Features
Target Market
Time To Market
More ...
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