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Visual Design
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Contrast is the practice of making design elements look different from each other such that they stand out. It is often cited as a design principle but it is really more of a visual design technique. Contrast can be used to create variety, emphasis, dominance, visual cues, information scent and achieve design goals such as reducing human error. The following are common types of design contrast.
ColorColor contrast based on techniques such as complementary colors.SizeVariation in the size of elements and text.StyleStyle variation such as typography.The use of a shape that stands out such as a curvy shape in a boxy design.Backgrounds such as white space, texture and decorative images.
MovementThings that move contrast with things that are sitting still. Variation in the structural layout or composition of a design. For example, an element that doesn't align with its surroundings.Proportion & ScaleAn element that is slightly out of proportion stands out.
InformationContrasting visual and textual information. For example, an image of a surfer on a page filled with images of cats.|
| Type | | | Definition | The practice of making design elements look different from each other such that they stand out. | | Related Concepts | |
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