Color
Color contrast based on techniques such as complementary colors.Size
Variation in the size of elements and text.Style
Style variation such as typography.Shape & Form
The use of a shape that stands out such as a curvy shape in a boxy design.Negative Space
Backgrounds such as white space, texture and decorative images.Movement
Things that move contrast with things that are sitting still.Layout & Composition
Variation in the structural layout or composition of a design. For example, an element that doesn't align with its surroundings.Proportion & Scale
An element that is slightly out of proportion stands out.Information
Contrasting visual and textual information. For example, an image of a surfer on a page filled with images of cats.Overview: Design Contrast | ||
Type | ||
Definition | The practice of making design elements look different from each other such that they stand out. | |
Related Concepts |