A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Sales

Pricing

Promotion

Distribution Strategy

Branding

Marketing Metrics

7 Types of Customer Relationships

 , updated on
Customer relationships are interactions between a firm and potential, current and former customers. This can include personal interactions, communications and customer experiences with products, services and environments. The following are the basic types of customer relationship.

Public Relations

Public relations is the process of communicating with the stakeholders of a firm including investors, customers, employees, partners, media representatives, influencers, industry insiders, governments and communities. Public relations impacts the perceptions of a firm amongst potential, current and former customers.

Promotion

Promotion of products and services such as advertising and events. This can have a impact on how customers feel about you in areas such as image, reputation and quality.

Business Relationships

The process of building relationships with business customers in areas such as sales, operations and customer support. It is common for business customers to be given an account executive as a single point of contact for requests and inquiries.

Product Experience

The day-to-day interactions between your customers and your products and services. Product experience can cause a customer to develop goodwill towards your brand or cause them to be dissatisfied. For example, a software product that often shows a customer an error message, disrupting their productivity, may cause dissatisfaction that damages the customer relationship.

Customer Service

Customer service is any interaction between your brand and the customer that is relevant to the delivery of your obligations to the customer. This can be a personal interaction such as a request to front desk staff at a hotel or an interaction with a self-service tool such as an inquiry on a website.

Brand Experience

Brand experience is the end-to-end set of interactions that influence a customer's view of your brand. This can include word of mouth or media information about your brand. It also includes how customers feel about your brand such as perceptions of your brand name and visual symbols.

Lead Users

A lead user is a customer that is engaged with your brand such that they contribute to building it. Firms may engage users who are pushing their products to their limits to guide design and marketing. Alternatively, firms may engage all customers as partners or engage a culture, super culture or subculture that is related to the brand.
Overview: Customer Relationships
Type
Definition
Interactions and communications between a firm and potential, current and former customers.
Related Concepts

Customer Relationships

This is the complete list of articles we have written about customer relationships.
Account Management
Customer Advocacy
Customer Experience
Customer Feedback
Customer Journey
Customer Service
Lead User
Sales
Self Service
Word Of Mouth
If you enjoyed this page, please consider bookmarking Simplicable.
 

Sales

An overview of sales with examples.

Buyer Persona

An overview of buyer personas with detailed examples.

Negotiation

A list of common negotiation strategies.

Negotiation Tactics

A list of common negotiation tactics.

Business To Business Marketing

An overview of business-to-business marketing with examples.

Customer Value

The definition of customer value with examples.

Final Offer

The definition of final offer with examples.

Solution Selling

A guide to solution selling.

Foot In The Door

The definition of foot in the door with examples.

Customer Experience

An overview of customer experience with examples.

Customer Dissatisfaction

The definition of customer dissatisfaction with examples.

Intangibility

The definition of intangibility with examples.

Types Of Value

The common types of value.

Customer Benefits

A guide to customer benefits.

Customer Journey Map

A guide to customer journey maps with complete examples.

Customer Journey

A complete guide to the five stages of the customer journey.

Service Experience

A reasonably complete guide to service experience.

Unboxing

The definition of unboxing with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map