|Overview: Customer Relationships|
Interactions and communications between a firm and potential, current and former customers.
7 Types of Customer Relationships
John Spacey, updated on May 21, 2023
Customer relationships are interactions between a firm and potential, current and former customers. This can include personal interactions, communications and customer experiences with products, services and environments. The following are the basic types of customer relationship. Public relations is the process of communicating with the stakeholders of a firm including investors, customers, employees, partners, media representatives, influencers, industry insiders, governments and communities. Public relations impacts the perceptions of a firm amongst potential, current and former customers.
Customer RelationshipsThis is the complete list of articles we have written about customer relationships.
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