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The marketing environment are the set of conditions that influence marketing activities and results. This includes your internal environment such as your brand, products and capabilities. However, the marketing environment is mostly about external factors that are beyond your control such as market prices, costs, regulations, competition, customers and supply chains. The following are common examples of the marketing environment.Brand Image | Brand Recognition | Capital | Competition | Competitive Advantages | Corporate Culture | Costs | Customer Needs | Customer Perceptions | Demand | Demographics | Digital Advertising / Advertising Technology | Distributors | Economic Growth | Employees | Exchange Rates | Industry Cycles - e.g. an industry that is growing | Inflation | Intellectual Property | Inventory | Lifestyles | Marketing Technologies | Markets | Media Culture | Media Technologies | Organizational Capabilities - things your company can do | Partners | Political Stability / Disruptions | Prices | Products | Purchasing Power | Recessions | Regulations | Reputation | Services | Styles - e.g. fashion trends | Supply / Suppliers | Supply Chains | Trade Barriers / Tariffs | Trade Secrets | Values |
Micro EnvironmentThe micro environment are individual external entities that influence your marketing results. For example, partners, customers and competitors. Macro EnvironmentThe macro environment are broad external forces that influence marketing results such as market prices, costs, recessions, inflation, demographics, attitudes, lifestyles and values.
Marketing Theory
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