41 Examples of the Marketing Environment

John Spacey, November 21, 2022

The marketing environment are the set of conditions that influence marketing activities and results. This includes your internal environment such as your brand, products and capabilities. However, the marketing environment is mostly about external factors that are beyond your control such as market prices, costs, regulations, competition, customers and supply chains. The following are common examples of the marketing environment.

Brand Image	Brand Recognition
Capital	Competition
Competitive Advantages	Corporate Culture
Costs	Customer Needs
Customer Perceptions	Demand
Demographics	Digital Advertising / Advertising Technology
Distributors	Economic Growth
Employees	Exchange Rates
Industry Cycles - e.g. an industry that is growing	Inflation
Intellectual Property	Inventory
Lifestyles	Marketing Technologies
Markets	Media Culture
Media Technologies	Organizational Capabilities - things your company can do
Partners	Political Stability / Disruptions
Prices	Products
Purchasing Power	Recessions
Regulations	Reputation
Services	Styles - e.g. fashion trends
Supply / Suppliers	Supply Chains
Trade Barriers / Tariffs	Trade Secrets
Values

Micro Environment

The micro environment are individual external entities that influence your marketing results. For example, partners, customers and competitors.

Macro Environment

The macro environment are broad external forces that influence marketing results such as market prices, costs, recessions, inflation, demographics, attitudes, lifestyles and values.