|
| |
Pain points are perceived problems with technologies, designs, interfaces, processes, practices, industries, cities, transportation and anything else that impacts people's work or life. The term is used by strategists, business analysts and marketers as a means of identifying things that people want fixed. A pain point need not be a real problem, as long as it a problem in the eyes of customers or stakeholders. They are typically elicited by asking a straightforward question such as "how could this be better?" Pain points are often valuable as ideas for improving governments, cities, organizations, services, products and advertising. The following are a few examples of pain points.
CitiesA city asks citizens how a city could be better and discover a common concern that air quality is poor. The city steps up smog checks on trucks as they are aware of low compliance to smog regulations amongst transportation companies in the area.GovernmentsA tax agency asks taxpayers how to improve their services and they receive a large number of pain points. Based on the feedback they find ways to streamline rules, eliminate forms and make instructions clear using plain language.
MarketingA technology company develops a new product based on the previous product but with all major pain points addressed. They specifically avoid new features that may trigger new pain points. Sales of the new version skyrocket as reviews are exceptionally positive.Business ModelA banker notices that handling compliance reporting is a large pain point at most financial institutions. She founds a consultancy that takes the grunt work of compliance reporting and finds no lack of business.
Information TechnologyA business analyst is tasked with performing a gap analysis on a sales system and process. They make their job easy by starting with interviews of sales people, sales operation staff and managers to identify pain points.
Business Analysis
This is the complete list of articles we have written about business analysis.
If you enjoyed this page, please consider bookmarking Simplicable.
A list of business analysis techniques and deliverables.
The common types and formats of requirements.
The difference between business analysis and business architecture.
A few examples of common process gaps.
A definition of best in class with examples.
The common types of data analysis.
Common types of technical feasibility.
The common types of requirements elicitation.
A definition of requirements management with examples.
The common types of specification.
An extensive list of business strategies.
A reasonably comprehensive guide to strategy.
The difference between a baseline and a benchmark.
A definition of strategy vs tactics with two examples.
A few sources of competitive advantage for businesses.
A list of macro environment components.
The difference between competitive advantage and distinctive capability.
An overview of a common business strategy.
A definition of restructuring with examples.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
Site Map
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|
