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50 Examples of Pain Points

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Pain points are perceived problems with products, services, experiences, designs, interfaces, processes, practices, industries, cities, transportation and anything else that impacts people's work or life. These can be used to improve things and create new value. The following are common examples of pain points.

Customer Pain Points

Perceived problems with products, services and customer experiences that can be used to improve quality or introduce new products with a valuable position in a crowded market.
Late deliveries
Rude employees
Slow response times
Not meeting commitments
Unfair prices and hidden fees
Inaccurate bills
Low quality
Inconsistent quality
Long wait
Crowded environments
Unclear policies
Limited selection and choice
Lack of customization options
Uncomfortable environments
Poor communication
Product defects
Low durability
Unreliable services
Unprofessional service
Inefficient processes
Unclean environments
Pushy sales
Incorrect orders
Poor usability
Lack of functions and features

Business Pain Points

Pain points within a business that can be used to improve systems, processes, culture and tools.
Communication gaps
Employee turnover
Systems and processes don’t align
Security vulnerabilities
Missed deadlines
Cost overruns
Lack of cooperation between teams
Wasted resources
Low management competence
Process inefficiency
Skill shortfalls
Low performing employees
Low performing teams
Low partner performance
Poor usability of systems
Inconsistent strategy and direction
Budget constraints
Employee burnout
Difficult customers
Failed projects
Lack of innovation
Stuck in reactive mode trying to copy the competition
Data quality issues
Legacy systems
Lack of authority to do job
A pain point need not be a real problem, as long as it a problem in the eyes of customers or stakeholders. They are typically elicited by asking a straightforward question such as "how could this be better?" Pain points are often valuable as ideas for improving governments, cities, organizations, services, products and advertising. The following are a few examples of pain points.


A city asks citizens how a city could be better and discover a common concern that air quality is poor. The city steps up smog checks on trucks as they are aware of low compliance to smog regulations amongst transportation companies in the area.


A tax agency asks taxpayers how to improve their services and they receive a large number of pain points. Based on the feedback they find ways to streamline rules, eliminate forms and make instructions clear using plain language.


A technology company develops a new product based on the previous product but with all major pain points addressed. They specifically avoid new features that may trigger new pain points. Sales of the new version skyrocket as reviews are exceptionally positive.

Business Model

A banker notices that handling compliance reporting is a large pain point at most financial institutions. She founds a consultancy that takes the grunt work of compliance reporting and finds no lack of business.

Information Technology

A business analyst is tasked with performing a gap analysis on a sales system and process. They make their job easy by starting with interviews of sales people, sales operation staff and managers to identify pain points.
Overview: Pain Points
Anything that customers or stakeholders view as a problem in a given context.
Solving pain points tends to add value and is a solid technique for developing products and improvements.
Related Concepts

Pain Points

This is the complete list of articles we have written about pain points.
Business Analysis
Business Models
Business Pain Points
Gap Analysis
Legacy Systems
Market Needs
Pain Points
Plain Language
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