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16 Niche Market Examples

 , December 09, 2016
A niche is an identifiable target market that has unique preferences. In many cases, a niche is a small subset of the total market. The existence of niches represents an opportunity for small companies to compete with larger firms who may have a strong hold on the mainstream market. In some cases, large firms will respond by entering a large number of niches to fight growing competition from smaller rivals. The following are examples of a niche.

Behavior

A mobile device plan for a customer who uses a great deal of bandwidth.

Benefits

A credit card for customers who want a large number of benefits such as various types of insurance.

Culture

An airline that provides authentic Japanese food on its route to Tokyo.

Demographic

Shoes designed to appeal to urban professional women between 21 and 31 years of age.

Enthusiasts

Light and durable bicycles designed for cycling enthusiasts.

Feature Reduction

Removing common features in a product or service that some customers find cumbersome, invasive or annoying. For example, a television remote without cloud based voice search.

Features

Features that most people don't use but that are important to a small group of customers. For example, a web browser that allows you to configure hotkeys.

Geographic

A restaurant that offers local specialties.

Language

A Korean language television channel offered in the United States.

Lifestyle

Organic food with healthy ingredients.

Occasions

A cake shop that specializes in events such as weddings.

Opinions

A newspaper that targets readers with a particular set of opinions.

Price Sensitivity

A luxury fashion brand that targets customers who aren't particularly price sensitive.

Risk Tolerance

An unusually safe model of car designed for customers who prioritize safety.

Status

A fashion brand with aspirational products designed to represent social status.

Style

A snowboard brand that targets a particular sense of style in its designs.

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