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37 Examples of a Niche

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A niche is a relatively small target market that has unique needs and preferences. The existence of niches represents an opportunity for small companies to compete with larger firms who may have a strong hold on the mainstream market. In some cases, large firms will respond by entering a large number of niches to fight growing competition from smaller rivals. The following are examples of a niche.
Behavior
Benefits
Culture
Demographics
Enthusiasts
Feature Reduction
Features
Geographic
Language
Lifestyle
Occasions
Holidays
Events
Opinions
Price sensitivity
Risk tolerance
Status
Style
High performance
Country of origin
Collectibles
Tourists & travelers
Leisure
Recreation
Sports
Traditions
Interests
Hobbies
Identity
Collectibles
Fashion trends
Cutting edge
Luxury
Customer preferences
Customer needs
Health & wellness
Epic experience

Behavior

A mobile device plan for a customer who uses a great deal of bandwidth.

Benefits

A credit card for customers who want a large number of benefits such as various types of insurance.

Culture

An airline that provides authentic Japanese food on its route to Tokyo.

Demographics

Shoes designed to appeal to urban professional women between 21 and 31 years of age.

Enthusiasts

Light and durable bicycles designed for cycling enthusiasts.

Feature Reduction

Removing common features in a product or service that some customers find cumbersome, invasive or annoying. For example, a television remote without cloud based voice search.

Features

Features that most people don't use but that are important to a small group of customers. For example, a web browser that allows you to configure hotkeys.

Geographic

A restaurant that offers local specialties.

Language

A Korean language television channel offered in the United States.

Lifestyle

Organic food with healthy ingredients.

Occasions

A cake shop that specializes in events such as weddings.

Holidays

An ecommerce seller who specializes in Christmas decorations.

Events

Merchandise at a concert.

Opinions

A newspaper that targets readers based on political ideology.

Price Sensitivity

A luxury fashion brand that targets customers who aren't particularly price sensitive.

Risk Tolerance

An unusually safe model of car designed for customers who prioritize safety.

Status

A fashion brand with aspirational products designed to represent social status.

Style

A snowboard brand that targets a particular sense of style in its designs.

High Performance

A snowboard designed for high performance in a half-pipe.

Country of Origin

An importer of candy from Japan.

Collectibles

A coin shop.

Tourists & Travelers

A souvenir shop near a popular tourist attraction.

Leisure

A spa that offers original or hard to find treatments.

Recreation

An ecommerce shop that specializes in costumes and accessories for cosplayers.

Sports

A local sports event.

Traditions

A shop that produces dance costumes for a traditional festival.

Interests

A digital magazine for street fashion enthusiasts.

Hobbies

A company that produces authentic looking plastic plants for aquariums.

Identity

Merchandise that celebrates some particular social identity.

Collectibles

A toy shop that specializes in unopened vintage toys from a popular sci-fi series.

Fashion Trends

A department store that offers space to trendy youth-oriented brands that are kicked out when their sales drop below a quota.

Cutting Edge

High-end miniature audio speakers with better sound quality than comparable products on the market based on a new patented innovation.

Luxury

A cafe in a prime location that offers high quality food and service excellence.

Customer Needs

A baby stroller with lots of storage space for a parent who does some shopping on foot.

Customer Perceptions

A bottled water for people who perceive water from a particular area as being high quality.

Health & Wellness

A tasty beverage with all natural ingredients and no sugar.

Epic Experience

The only hotel near a legendary surfing beach.
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Product Features Examples

A list of common product features.

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An overview of customer pain points with examples.

Consumer Attitudes

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Market Needs

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Purchase Decisions

An overview of purchase decisions with examples.

Lifestyle Needs

A list of lifestyle needs with an overview of what exactly this means.

Customer Experience

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Customer Outcomes

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Consumer Issues

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