Acceptance | Accessibility |
Accountability | Ambition |
Attention to Detail | Authenticity |
Being Present In the Moment | Belonging / Social Inclusion |
Bravery | Candor |
Challenging the Status Quo | Change |
Circular Economy | Compassion |
Competence | Confidentiality / Discretion |
Consistency | Continuous Improvement |
Coolness | Cooperation |
Courage | Craftsmanship |
Creativity | Cultural Immersion (being part of the culture around your brand) |
Customer Advocacy | Customer Commitment |
Customer Involvement | Customer Satisfaction |
Customer Success | Customers First |
Dependability | Determination |
Dignity | Diligence |
Directness | Discipline |
Discovery | Diversity |
Doing Good | Doing the Right Thing |
Down-to-Earth / Relatable | Dreams |
Due Diligence | Duty |
Easiest to Use | Efficiency / More With Less |
Elegance | Empathy |
Entertainment | Enthusiasm |
Entrepreneurial Spirit | Environmental Stewardship |
Evidence / Science | Evolving |
Fairness | Family |
Fearlessness | Flexibility |
Focus | Follow-through |
Freedom | Freshness |
Friendly | Future Vision |
Giving / Giving Back | Golden Rule / Treat As You Would Like To Be Treated |
Gratitude | Greatness |
Growth | Happiness |
Hard Work | Health |
Honesty | Hope |
Humility | Imagination |
Inclusion | Individuality / Individualism |
Industry Leadership | Inspiration |
Intellectual Diversity / Diverse Perspectives | Intelligence |
Intuition | Inventiveness |
Knowledge | Learning |
Listening to Customers / Voice of the Customer | Low Prices |
Loyalty | Open-mined |
Optimism | Originality |
Outperformance | Passion |
Patience | Patriotism |
Pay It Forward | People First |
Performance | Persistence / Willpower |
Playfulness / Fun | Positivity |
Potential | Pragmatism |
Precision | Privacy |
Productivity | Professionalism / Polish |
Progress | Quality |
Real | Realism |
Rebelliousness / Daring to be Different | Recognition |
Reflection | Relationships |
Reliability | Renewal |
Resilience | Respect |
Responsibility | Responsiveness |
Risk Taking | Safety First |
Security / Information Security | Service Excellence |
Simplicity / Keep it Simple | Social Justice |
Social Status | Speed / Doing Things Fast |
Spontaneity | Stability |
Straightforward | Strength |
Taking Pride In Work | Talent |
Teamwork | Think Global, Act Local |
Thoughtfulness | Togetherness |
Tolerance | Tradition |
Trust | Understanding |
Uniqueness | Value For Money |
Variety | Welcoming / Warmth |
Winning | Wonder |
| Overview: Brand Values | ||
Type | ||
Definition | A statement of what you value as a firm and brand. | |
Used For | ||
Related Concepts | ||
