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150 Examples of Brand Values

 , updated on September 03, 2022
Brand values are a statement of what you value as a firm and brand. This can include values related to how you work, your promise to customers and your impact on people and planet. It is extremely common for firms to establish a set of values as part of their corporate culture and internal branding that may also be used in external branding such as a brand concept. The following are common examples of brand values.
Acceptance
Accessibility
Accountability
Ambition
Attention to Detail
Authenticity
Being Present In the Moment
Belonging / Social Inclusion
Bravery
Candor
Challenging the Status Quo
Change
Circular Economy
Compassion
Competence
Confidentiality / Discretion
Consistency
Continuous Improvement
Coolness
Cooperation
Courage
Craftsmanship
Creativity
Cultural Immersion (being part of the culture around your brand)
Customer Advocacy
Customer Commitment
Customer Involvement
Customer Satisfaction
Customer Success
Customers First
Dependability
Determination
Dignity
Diligence
Directness
Discipline
Discovery
Diversity
Doing Good
Doing the Right Thing
Down-to-Earth / Relatable
Dreams
Due Diligence
Duty
Easiest to Use
Efficiency / More With Less
Elegance
Empathy
Entertainment
Enthusiasm
Entrepreneurial Spirit
Environmental Stewardship
Evidence / Science
Evolving
Fairness
Family
Fearlessness
Flexibility
Focus
Follow-through
Freedom
Freshness
Friendly
Future Vision
Giving / Giving Back
Golden Rule / Treat As You Would Like To Be Treated
Gratitude
Greatness
Growth
Happiness
Hard Work
Health
Honesty
Hope
Humility
Imagination
Inclusion
Individuality / Individualism
Industry Leadership
Inspiration
Intellectual Diversity / Diverse Perspectives
Intelligence
Intuition
Inventiveness
Knowledge
Learning
Listening to Customers / Voice of the Customer
Low Prices
Loyalty
Open-mined
Optimism
Originality
Outperformance
Passion
Patience
Patriotism
Pay It Forward
People First
Performance
Persistence / Willpower
Playfulness / Fun
Positivity
Potential
Pragmatism
Precision
Privacy
Productivity
Professionalism / Polish
Progress
Quality
Real
Realism
Rebelliousness / Daring to be Different
Recognition
Reflection
Relationships
Reliability
Renewal
Resilience
Respect
Responsibility
Responsiveness
Risk Taking
Safety First
Security / Information Security
Service Excellence
Simplicity / Keep it Simple
Social Justice
Social Status
Speed / Doing Things Fast
Spontaneity
Stability
Straightforward
Strength
Taking Pride In Work
Talent
Teamwork
Think Global, Act Local
Thoughtfulness
Togetherness
Tolerance
Tradition
Trust
Understanding
Uniqueness
Value For Money
Variety
Welcoming / Warmth
Winning
Wonder
Overview: Brand Values
Type
Definition
A statement of what you value as a firm and brand.
Used For
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