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Mass media is any tool that can be used to communicate with a large number of people. Generally speaking, any method that can be used to reach thousands of people with a message is mass media. The following are illustrative examples.
Broadcast MediaBroadcast media such as radio and television that are delivered with ground station transmissions, satellite transmissions or cable.Manufactured MediaPhysical media products such as a DVD, CD or book.FilmsFilms have a unique method of reaching audiences with a global network of distribution partners known as movie theatres.Internet MediaAny communication that uses the internet for transport such as a blog or mobile app.
Mobile MediaAny communication tool that can be used on a mobile device such as a mobile web page or mobile app.Media PlatformsPlatforms that allow content creators to publish to an audience. For example, a video sharing web site or app.Social MediaMedia platforms designed for everyone to use even if they don't consider themselves content creators. For example, a site that people use to connect to friends or colleagues and share content.
Digital MediaDigital media includes any communication tool that requires computers. These are mostly internet media but also include offline software and devices such as a digital billboard that isn't internet connected.Digital MessagingTraditional mail isn't usually considered mass media because its expensive to reach each person with a message. Email and any similar digital tool that can be used to send messages to multiple receivers are mass media.
GamesGames such as video games that reach a large audience and provide a means of communication or interaction with other players.SoftwareSoftware that provides information or that allows you to communicate. For example, a mobile app that provides a digital newspaper subscription.Outdoor MediaOutdoor media such as a billboard is mass media if it reaches thousands of people in a short period of time, such as a day.
EventsLarge events such as a concert or industry conference.PrintPrint such as magazines, newspapers and books.Media vs MediumMedia is the plural of medium. A medium is a single tool or type of tool for communication. Media are the plural of this: tools or types of tools for communication.Media vs ChannelMedia is a tool for reaching audiences with a communication. For example, film is a type of media. A channel is a particular media outlet that produces a range of content such as a movie studio.Mass Media vs MediaMass media can be used to efficiently reach thousands of people with a message. Media is a broader term that include things like conversations and letters that are used to communicate to smaller groups.|
| Type | | | Definition | Any tool that can be used to communicate with a large number of people. | | Related Concepts | |
Mass Media
This is the complete list of articles we have written about mass media.
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